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55

245/60r18 tires

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($81.20–$577.41) keeps it on the watch list.

Market size 57Growth 36Conversion 11Competition 80Returns 99Price range 4Avg price 46Brand share 91Review moat 78Quality gap 24

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Brand share

Great44%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Review moat

Great434.58

avg incumbent reviews — the moat a new listing must climb

Market size

Good$439K

$439K/yr · 251K searches

Avg price

Okay$201.16

avg listing price — sweet spot $15–$100

Growth

Okay+8.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Price range

Bad$81.20–$577.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

35 rising

Sellers

46

Top-5 brand share

44%

Open market

51%

  • Atturo14%
  • Fullway10%
  • TRAVELSTAR9%
  • Mastertrack7%
  • Kumho4%
  • Continental4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$13K6%$26K9%$39K12%$53K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 53 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.
6K4KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“Great tire for the price”

Wheel Quality27%

“Great tires”

Quality-Overall18%

“No complaints”

Size-Overall7%

“Perfect fit”

Tread Pattern Pitch4%

“Very aggressive tread”

Durability4%

“Value, durability, traction, quite ride”

Advertised Vs Actual Product4%

“as described”

Design-Overall3%

“Looks and design great”

Grip2%

“Excellent grip on dry roads”

Friction1%

“traction”

What buyers complain about

Quality-Overall60%

“Cheap tires”

Advertised Vs Actual Product10%

“False advertising about white lettering”

Durability7%

“less durable and more fit for going speeds that most people won't drive(150+ mph)”

Top return reasons

Size-Overall62%
Advertised Vs Actual Product18%
Compatibility-Overall7%
Value For Money6%
Ease Of Use2%
Tread Pattern Pitch2%
Durability1%
Product Condition1%
Maintenance And Repair1%
Assembly/Installation1%