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245/50r16

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Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 10Growth 60Conversion 5Competition 40Returns 100Price range 17Avg price 51Brand share 43Review moat 96Quality gap 38

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Incredible72.94

avg incumbent reviews — the moat a new listing must climb

Growth

Good+36.6%

90-day search growth — must beat 0% to launch

Avg price

Good$172.83

avg listing price — sweet spot $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Bad$63.41–$279.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$38K

$38K/yr · 60K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

42

Top-5 brand share

79%

Open market

13%

  • Falken37%
  • BFGoodrich16%
  • HANKOOK10%
  • Toyo Tires10%
  • Fullway7%
  • Landspider7%
  • Open — no brand owns it (5 brands, 13%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$8K30%$11K40%$15K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 10 weeks — +36.6% search growth over the last 90 days.
2K2KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Good quality tires”

Value For Money31%

“Wow fast delivery got them installed great price too”

Advertised Vs Actual Product6%

“These were exactly what I ordered”

Size-Overall6%

“Perfect fit”

Wheel Quality6%

“Fantastic tires at $95 a peice”

Correct Contents6%

“These were exactly what I ordered”

Durability6%

“decent and longevity depends on driving habits”

What buyers complain about

Quality-Overall67%

“It's a cheaper tire obviously”

Durability17%

“Second tire just blew out after less than 5000 miles on them”

Top return reasons

Size-Overall86%
Compatibility-Overall7%
Advertised Vs Actual Product7%