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245/45r20

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Prices mostly outside the sweet spot ($84.85–$437.25) — this niche doesn't clear our bar today.

Market size 54Growth 43Conversion 12Competition 49Returns 100Price range 4Avg price 46Brand share 46Review moat 69Quality gap 38

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Review moat

Good738.77

avg incumbent reviews — the moat a new listing must climb

Market size

Good$369K

$369K/yr · 198K searches

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Avg price

Okay$200.05

avg listing price — sweet spot $15–$100

Growth

Okay+14.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Price range

Bad$84.85–$437.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

34

Top-5 brand share

77%

Open market

19%

  • Fullway36%
  • Goodyear12%
  • Lexani11%
  • Aplus10%
  • Landspider9%
  • Accelera4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$15K8%$30K12%$44K16%$59K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.2% search growth over the last 90 days.
5K3KPrime Day '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Good Quality Tires”

Wheel Quality25%

“Great tires”

Value For Money23%

“Really good tire for the price”

Size-Overall6%

“Fit great”

Advertised Vs Actual Product6%

“Way better then I expected”

Thickness2%

“Great tires Great thickness”

Adhesion/Stickiness2%

“They are solft and stick good”

Ease Of Use2%

“Great so far,smooth ride”

Friction1%

“decent rain traction”

Comfort-Overall1%

“more comfortable ride”

What buyers complain about

Durability19%

“It gets old really quick”

Quality-Overall17%

“It's a decent tire, not great,”

Friction17%

“traction tight on cornering”

Size-Overall8%

“I got the wrong size”

Grip6%

“they are way grippier the I expected”

Value For Money6%

“not worth it for only 15k miles”

Top return reasons

Size-Overall79%
Compatibility-Overall7%
Value For Money3%
Advertised Vs Actual Product3%
Functionality-Overall2%
Assembly/Installation2%
Quality-Overall1%
Comfort-Overall1%
Shock Absorption1%
Maintenance And Repair1%