245/40/18
Skip itPrices mostly outside the sweet spot ($72.04–$371.63) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good755.93avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good$153.79avg listing price — sweet spot $15–$100
Market size
Okay$229K$229K/yr · 121K searches
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$72.04–$371.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
37
Top-5 brand share
63%
Open market
32%
- Fullway27%
- Nokian Tyres12%
- Forceum11%
- Continental7%
- Aplus6%
- Kenda5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fullway HP108 All-Season Passenger Car High Performance Radial Tire-245/40R18 245/40ZR18 245/40/18 245/40-18 97W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$78.744.5★13,514 rev
Ironman imove gen2 as P245/40R18 98W bsw all-season tire
Nokian Tyres$80.344.6★100 rev
Set of 2 (TWO) Fullway HP108 All-Season Passenger Car High Performance Radial Tires-245/40R18 245/40ZR18 245/40/18 245/40-18 97W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$155.974.6★439 rev
Continental ExtremeContact DWS06 PLUS UHP All Season 245/40ZR18 97Y XL Passenger Tire
Continental$194.054.7★939 rev
Kenda Vezda UHP Summer (KR20A) Racing P245/40ZR18 97W XL Passenger Tire
Kenda$135.645.0★13 rev
Newest
by launch date
HORSESHOE SLEIPNIR 2 New 245/40ZR18 245/40R18 97Y XL Andalusia Ultra High Performance Radial Tires 245 40 18 Load Range XL 4-Ply BSW M/S UHP All Season (2 245/40ZR18 97Y XL)
HORSESHOE$152.121 rev
Set of 4 Mastertrack M-TRAC HP 245/40R18 97Y XL High Performance All Season Passenger Tires 245/40/18 + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 420AA
Mastertrack$371.63170 rev
Set of 2 Mastertrack M-TRAC HP 245/40R18 97Y XL High Performance All Season Passenger Tires 245/40/18 + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 420AA
Mastertrack$185.79149 rev
Barkley Aphelios UHP 245/40R18 97W XL All Season Tire
Barkley$72.6630 rev
Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-245/40R18 245/40ZR18 245/40/18 245/40-18 97W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA
Aplus$303.252 rev
Trending
90-day click momentum
Forceum Set of 4 (FOUR) Hexa-R All-Season Radial Tires-245/40ZR18 97Y
Forceum$346.534.5★
HORSESHOE SLEIPNIR 2 New 245/40ZR18 245/40R18 97Y XL Andalusia Ultra High Performance Radial Tires 245 40 18 Load Range XL 4-Ply BSW M/S UHP All Season (2 245/40ZR18 97Y XL)
HORSESHOE$152.125.0★
Set of 4 Mastertrack M-TRAC HP 245/40R18 97Y XL High Performance All Season Passenger Tires 245/40/18 + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 420AA
Mastertrack$371.634.8★
Set of 2 Mastertrack M-TRAC HP 245/40R18 97Y XL High Performance All Season Passenger Tires 245/40/18 + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 420AA
Mastertrack$185.794.6★
Barkley Aphelios UHP 245/40R18 97W XL All Season Tire
Barkley$72.664.8★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +7.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great tires”
“Great value”
“Good quality”
“They handle corners pretty nicely”
“The tread design looks durable”
“Fitment was good”
“dry traction is awesome compared to the Walmart Goodyears”
“comfortable”
What buyers complain about
“is not the greatest”
“rear tires smelling like burnt rubber”
“low pressure”
“Traction is not good”
“older tires not brand new”
“- Tire size appear one size smaller”