235 80 17
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($111.74–$894.04) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Review moat
Great301.7avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Market size
Good$342K$342K/yr · 102K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$295.82avg listing price — sweet spot $15–$100
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$111.74–$894.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
28
Top-5 brand share
56%
Open market
37%
- Evoluxx19%
- Firestone14%
- Armstrong11%
- Accelera7%
- Ironman6%
- Landgolden6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Firestone Transforce AT2 All Terrain Commercial Light Truck Tire LT235/80R17 120 R E C
Firestone$190.944.6★118 rev
Armstrong Tru-Trac HT All-Season Highway Light Truck Radial Tire-LT235/80R17 235/80/17 235/80-17 120/117R Load Range E LRE 10-Ply BSW Black Side Wall
Armstrong$126.614.6★203 rev
Set of 6 (SIX) Evoluxx Rotator M/T Mud Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117Q Load Range E LRE 10-Ply BSW Black Side Wall
Evoluxx$894.045.0★1 rev
Set of 6 (SIX) Landgolden LGT57 A/T All-Terrain Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117S Load Range E LRE 10-Ply BSW Black Side Wall
Landgolden$789.325.0★4 rev
Accelera Omikron H/T All-Season Highway Light Truck Radial Tire-LT235/80R17 235/80/17 235/80-17 120/117R Load Range E LRE 10-Ply BSW Black Side Wall
Accelera$116.324.5★10 rev
Newest
by launch date
Set of 4 (FOUR) Armstrong Tru-Trac HT All-Season Highway Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117R Load Range E LRE 10-Ply BSW Black Side Wall
Armstrong$537.390 rev
Set of 4 (FOUR) Accelera Omikron A/T All-Terrain Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117R Load Range E LRE 10-Ply BSW Black Side Wall
Accelera$537.081 rev
Set of 6 (SIX) Aplus Shredder AT A/T All-Terrain Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117S Load Range E LRE 10-Ply BSW Black Side Wall
Aplus$768.412 rev
Set of 6 (SIX) Evoluxx Rotator M/T Mud Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117Q Load Range E LRE 10-Ply BSW Black Side Wall
Evoluxx$894.041 rev
Set of 4 (FOUR) Evoluxx Rotator A/T All-Terrain Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117R Load Range E LRE 10-Ply OWL Outlined White Letters
Evoluxx$556.990 rev
Trending
90-day click momentumSet of 4 (FOUR) Accelera Omikron A/T All-Terrain Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117R Load Range E LRE 10-Ply BSW Black Side Wall
Accelera$537.085.0★
Set of 4 (FOUR) Armstrong Tru-Trac HT All-Season Highway Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117R Load Range E LRE 10-Ply BSW Black Side Wall
Armstrong$537.390.0★
Set of 2 (TWO) Evoluxx Rotator A/T All-Terrain Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117R Load Range E LRE 10-Ply OWL Outlined White Letters
Evoluxx$273.690.0★
Set of 4 (FOUR) Evoluxx Rotator M/T Mud Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117Q Load Range E LRE 10-Ply BSW Black Side Wall
Evoluxx$600.500.0★
Set of 6 (SIX) Evoluxx Rotator M/T Mud Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117Q Load Range E LRE 10-Ply BSW Black Side Wall
Evoluxx$894.045.0★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -2.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good tires”
“Great tires and very affordable”
“Good quality truck tires”
“Deep tread, durable, good looking”
“these came quickly and mounted easily and was not hard to get balanced”
“Deep tread, durable, good looking”
“exceeding my friends' expectations”
“These are a good heavy duty tire”