235/70r16
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($77.48–$450.36) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Great367.22avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good$328K$328K/yr · 193K searches
Avg price
Okay$182.22avg listing price — sweet spot $15–$100
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$77.48–$450.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
28 rising
Sellers
35
Top-5 brand share
53%
Open market
42%
- Evoluxx16%
- Lexani11%
- Landspider10%
- TRAVELSTAR9%
- Crossmax6%
- Vantage5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lexani LXHT-206 Highway P235/70R16 107T XL SUV/Crossover Tire
Lexani$82.754.6★100 rev
Set of 4 (FOUR) Landspider CityTraxx H/T All-Season Truck/SUV Highway Radial Tires-235/70R16 235/70/16 235/70-16 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA
Landspider$360.804.4★48 rev
Set of 4 (FOUR) Evoluxx Rotator A/T Truck/SUV All-Terrain Off-Road Radial Tires-235/70R16 235/70/16 235/70-16 106T Load Range SL 4-Ply OWL Outlined White Letters
Evoluxx$375.685.0★4 rev
235/70R16 Crossmax 106H XL CHTS-1 600AA All-Season M+S ***60K Miles*****
Crossmax$87.824.6★128 rev
Vantage SUV 235/70R16 106T SUV/Crossover Tire
Vantage$83.424.5★42 rev
Newest
by launch date
Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-235/70R16 235/70/16 235/70-16 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA
Aplus$341.751 rev
Set of 4 (FOUR) Aplus Shredder AT Truck/SUV A/T All-Terrain Off-Road Radial Tires-235/70R16 235/70/16 235/70-16 106T Load Range SL 4-Ply BSW Black Side Wall UTQG 660AA
Aplus$375.473 rev
Set of 4 (FOUR) Evoluxx Rotator A/T Truck/SUV All-Terrain Off-Road Radial Tires-235/70R16 235/70/16 235/70-16 106T Load Range SL 4-Ply OWL Outlined White Letters
Evoluxx$375.684 rev
Set of 2 (TWO) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-235/70R16 235/70/16 235/70-16 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA
Evoluxx$175.082 rev
Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-235/70R16 235/70/16 235/70-16 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA
Evoluxx$349.872 rev
Trending
90-day click momentum
BlackHawk Ridgecrawler HT02 All Season 235/70R16 106T Light Truck Tire
BlackHawk$86.365.0★
Set of 4 (FOUR) Evoluxx Rotator A/T Truck/SUV All-Terrain Off-Road Radial Tires-235/70R16 235/70/16 235/70-16 106T Load Range SL 4-Ply OWL Outlined White Letters
Evoluxx$375.685.0★
RBP Guarantor H/T All Season P235/70R16 109T Light Truck Tire
Rolling Big Power$77.480.0★
Sumitomo Encounter HT2 All Season 235/70R16 106T Light Truck Tire
SUMITOMO$104.510.0★
Ironman All Country AT-X All Terrain 235/70R16 106T Light Truck Tire
Ironman$102.365.0★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -2.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good deal”
“these are good tires for the price”
“Great value for the money, the quality and durability are amazing, low noise level, overall great tires for the money”
“Fit great”
“Great Tires and Traction”
“Nice tread”
“Fits for ford escape 2009”
“These are light weight”
“seem to have good grip”
“Decent wear life”
What buyers complain about
“Super heavy”
“just the wrong size from what I intended to ordee”
“Worn out in less than 6 months”