235/65r18
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($84.22–$567.02) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good778.43avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Market size
Okay$257K$257K/yr · 165K searches
Avg price
Okay$207.64avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$84.22–$567.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
32
Top-5 brand share
59%
Open market
35%
- Fullway28%
- Mastertrack8%
- Evoluxx8%
- Achilles8%
- TRAVELSTAR7%
- Continental5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fullway HP108 All-Season Truck/SUV Performance Radial Tire-235/65R18 235/65/18 235/65-18 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$101.554.5★13,514 rev
Set of 2 (TWO) Fullway HP108 All-Season Truck/SUV Performance Radial Tires-235/65R18 235/65/18 235/65-18 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$201.174.6★203 rev
Achilles Desert Hawk HT3 Highway 235/65R18 106H SUV/Crossover Tire
Achilles$84.224.5★14 rev
Set of 4 (Four) Travelstar UN66 235/65R18 106H All-Season High Performance CUV/SUV Tires 235/65/18- Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)
TRAVELSTAR$440.134.8★290 rev
Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R18 235/65/18 235/65-18 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Evoluxx$380.662.4★4 rev
Newest
by launch date
Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-235/65R18 235/65/18 235/65-18 110H Load Range XL 4-Ply BSW Black Side Wall UTQG 620AA
Aplus$373.986 rev
Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R18 235/65/18 235/65-18 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Evoluxx$380.664 rev
Ironman iMove PT Plus All Season 235/65R18 106H Passenger Tire
Ironman$104.151 rev
Set of 4 (Four) Travelstar UN66 235/65R18 106H All-Season High Performance CUV/SUV Tires 235/65/18- Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)
TRAVELSTAR$440.13290 rev
Set of 4 (FOUR) Mastertrack M-TRAC CUV 235/65R18 106H Crossover CUV/SUV Tires 235/65/18-Includes 3-Year Road Hazard Warranty (Tire Only)
Mastertrack$452.31293 rev
Trending
90-day click momentum
Bridgestone WEATHERPEAK 235/65R18 106H
Bridgestone$159.834.5★
Ironman iMove PT Plus All Season 235/65R18 106H Passenger Tire
Ironman$104.155.0★
Continental 235/65R18 106T CONTI CROSSCONTACT LX25 BW
Continental$193.464.8★
Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-235/65R18 235/65/18 235/65-18 110H Load Range XL 4-Ply BSW Black Side Wall UTQG 620AA
Aplus$373.985.0★
Achilles Desert Hawk HT3 Highway 235/65R18 106H SUV/Crossover Tire
Achilles$84.224.5★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +21.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good tires for the Price”
“Good affordable brand”
“Great tires for the money”
“To say the least - I am very happy with my purchase and the installation”
“have good traction”
“As advertised”
“Ride smooth”
“Fit our '24 Toyota Highlander XLE”
What buyers complain about
“and they are coming apart on the sides”
“Garbage”
“Tread not thick enough”
“It could have cost me my life”
“Good looking tire only thing not my size”