235/65r17 tires
Skip itPrices mostly outside the sweet spot ($80.74–$516.36) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good730.48avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$378K$378K/yr · 299K searches
Avg price
Okay$186.03avg listing price — sweet spot $15–$100
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$80.74–$516.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
30
Top-5 brand share
57%
Open market
37%
- Fullway29%
- Ironman9%
- Evoluxx8%
- TRAVELSTAR6%
- Atlas6%
- Mastertrack6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Set of 4 (FOUR) Fullway PC369 All-Season Truck/SUV Performance Radial Tires-235/65R17 235/65/17 235/65-17 108V Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$357.044.6★202 rev
Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tire-235/65R17 235/65/17 235/65-17 104H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Evoluxx$83.544.6★779 rev
Set of 4 (Four) Travelstar UN66 235/65R17 104H All-Season High Performance CUV/SUV Tires 235/65/17 - Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)
TRAVELSTAR$392.684.8★290 rev
Atlas Force HP All-Season Truck/SUV Performance Radial Tire-235/65R17 235/65/17 235/65-17 104H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Atlas$88.264.6★66 rev
Crossmax All Season 235/65R17 108V XL CHTS-1 Radial
Crossmax$90.654.7★416 rev
Newest
by launch date
Set of 4 (FOUR) Armstrong Tru-Trac AT II Truck/SUV A/T All-Terrain Off-Road Radial Tires-235/65R17 235/65/17 235/65-17 108H Load Range XL 4-Ply BSW Black Side Wall
Armstrong$414.811 rev
235/65R17 Brezza Touring A/S All Season Tire 108H BSW XL 70 000 Mileage Rating
BREZZA$87.840 rev
Barkley Everlast Plus 235/65R17 108H XL All Season Tire UTQG 560AA / 50K Miles Warranty
Barkley$86.5529 rev
Set of 4 (Four) Travelstar UN66 235/65R17 104H All-Season High Performance CUV/SUV Tires 235/65/17 - Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)
TRAVELSTAR$392.68290 rev
Set of 4 (FOUR) Mastertrack M-TRAC CUV 235/65R17 104H Crossover CUV/SUV Tires 235/65/17-Includes 3-Year Road Hazard Warranty (Tire Only)
Mastertrack$419.77293 rev
Trending
90-day click momentum235/65R17 Brezza Touring A/S All Season Tire 108H BSW XL 70 000 Mileage Rating
BREZZA$87.840.0★
Set of 4 (FOUR) Armstrong Tru-Trac AT II Truck/SUV A/T All-Terrain Off-Road Radial Tires-235/65R17 235/65/17 235/65-17 108H Load Range XL 4-Ply BSW Black Side Wall
Armstrong$414.815.0★
Gladiator QR700-SUV P235/65R17 103T
Gladiator$91.255.0★
Barkley Everlast Plus 235/65R17 108H XL All Season Tire UTQG 560AA / 50K Miles Warranty
Barkley$86.554.7★
Leao Lion Sport HP3 235/65R17 104H BSW
LEAO$80.744.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very good tires for the price”
“well made”
“Good value”
“Perfect fit”
“As described”
“Perfect fit on a 2005 acura mdx”
“Safe riding”
“Solid tire”
“Tires new”
“Easy to get put on”
What buyers complain about
“These are cheap tires”
“Only lasted a month”
“Tires were great just wrong size waiting for my refund so I can buy the right ones”
“I have wasted my money”
“Will not even withstand running over a rock”
“need to be changed”
“The car rides very slowly”