235/65r16
Skip itPrices mostly outside the sweet spot ($73.13–$512.17) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Great476.48avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good$172.42avg listing price — sweet spot $15–$100
Growth
Okay+16.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$76K$76K/yr · 68K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$73.13–$512.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
33 rising
Sellers
35
Top-5 brand share
52%
Open market
42%
- Evoluxx15%
- HANKOOK11%
- TRAVELSTAR10%
- STARFIRE8%
- LEAO8%
- Armstrong6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hankook Kinergy ST H735 all_ Season Radial Tire-235/65R16 103T
HANKOOK$113.124.6★5,312 rev
Set of 4 (Four) Travelstar UN99 All Season 235/65R16 103H All Season Radial Passenger Car Tire 235/65/16 - Includes Three-Year Road Hazard Warranty (Tire Only)
TRAVELSTAR$372.284.6★308 rev
Starfire Solarus AS All-Season 235/65R16 103T Tire
STARFIRE$81.174.6★2,591 rev
LEAO WitPlayToy Lion Sport HP3 235/65R16 103H BSW
LEAO$73.134.6★61 rev
Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tire-235/65R16 235/65/16 235/65-16 103H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Evoluxx$81.494.6★779 rev
Newest
by launch date
Set of 4 (FOUR) Travelstar EcoPath HTC 235/65R16C 121/119 Load Range E 10PR High Performance All Season Highway Terrain SUV/Light Truck Tire 235/65/16 (Tire Only)
TRAVELSTAR$469.9528 rev
Barkley Everlast Plus 235/65R16 103T All Season Tire UTQG 560AA / 50K Miles Warranty
Barkley$81.8329 rev
Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R16 235/65/16 235/65-16 103H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Evoluxx$339.923 rev
Set of 2 (TWO) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R16 235/65/16 235/65-16 103H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Evoluxx$171.023 rev
Set of 4 (Four) Finalist UN109 All Season 235/65R16 103H SL Passenger Tires 235/65R16 (Tire Only)- Includes 3-Year Road Hazard Warranty (Tire Only)
Finalist$372.0271 rev
Trending
90-day click momentumBarkley Everlast Plus 235/65R16 103T All Season Tire UTQG 560AA / 50K Miles Warranty
Barkley$81.834.7★
Set of 4 (FOUR) Travelstar EcoPath HTC 235/65R16C 121/119 Load Range E 10PR High Performance All Season Highway Terrain SUV/Light Truck Tire 235/65/16 (Tire Only)
TRAVELSTAR$469.954.8★
SUMMIT ULTRAMAX A/S 2.0 103T 235/65R16
SUMMIT$78.315.0★
LEAO WitPlayToy Lion Sport HP3 235/65R16 103H BSW
LEAO$73.134.6★
Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R16 235/65/16 235/65-16 103H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Evoluxx$339.925.0★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +16.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great tires for the money”
“These tire ride smooth. even without balancing.”
“have been much happier with both ride quality”
“For the price and durability, I probably will buy then again”
“They fit”
“have good traction”
“Very well built”
“tread design good for wet roads”
“Comfortable ride quality”
What buyers complain about
“just the wrong size from what I intended to ordee”
“I dont know how much going to last”