235/60r18
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great314.53avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Market size
Good$648K$648K/yr · 346K searches
Avg price
Okay$181.79avg listing price — sweet spot $15–$100
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$84.37–$542.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
39
Top-5 brand share
46%
Open market
49%
- Mastertrack13%
- MICHELIN9%
- TRAVELSTAR9%
- SUMMIT8%
- Continental7%
- WESTLAKE6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Set of 4 (FOUR) Mastertrack M-TRAC CUV 235/60R18 103V Crossover CUV/SUV Tires 235/60/18-Includes 3-Year Road Hazard Warranty (Tire Only)
Mastertrack$432.134.7★293 rev
MICHELIN Defender2 All-Season Tire CUV SUV Cars and Minivans - 235/60R18/XL 107H
MICHELIN$224.614.7★144 rev
Set of 4 (Four) Travelstar UN66 235/60R18 103V All-Season High Performance CUV/SUV Tires 235/60/18 - Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)
TRAVELSTAR$412.844.8★290 rev
Continental ProContact TX All Season 235/60R18 103H Passenger Tire
Continental$162.184.7★441 rev
Westlake Foray RP218 All Season 235/60R18 107V XL Passenger Tire
WESTLAKE$84.374.6★18 rev
Newest
by launch date
Set of 4 (FOUR) Arisun Aresta ZG02 All-Season Truck/SUV Touring Radial Tires-235/60R18 235/60/18 235/60-18 103V BSW Black Side Wall UTQG 500AA
Arisun$381.370 rev
235/60R18 Brezza Touring A/S All Season Tire 107V BSW XL 70 000 Mileage Rating
BREZZA$96.774 rev
Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-235/60R18 235/60/18 235/60-18 107V Load Range XL 4-Ply BSW Black Side Wall UTQG 480AA
Evoluxx$384.563 rev
Westlake Foray RP218 All Season 235/60R18 107V XL Passenger Tire
WESTLAKE$84.3718 rev
Ironman iMove PT Plus All Season 235/60R18 103H Passenger Tire
Ironman$93.7315 rev
Trending
90-day click momentumSet of 4 (FOUR) Arisun Aresta ZG02 All-Season Truck/SUV Touring Radial Tires-235/60R18 235/60/18 235/60-18 103V BSW Black Side Wall UTQG 500AA
Arisun$381.370.0★
235/60R18 Brezza Touring A/S All Season Tire 107V BSW XL 70 000 Mileage Rating
BREZZA$96.775.0★
Bridgestone WEATHERPEAK 235/60R18 103H
Bridgestone$162.394.5★
Hankook Weatherflex GT (H755A) All Weather 235/60R18 107V XL Passenger Tire
HANKOOK$163.745.0★
HANKOOK Ventus S1 evoZ AS X H129A 235/60R18 107W XL
HANKOOK$118.645.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Good value”
“Happy with this tires”
“Perfect fit”
“Solid product”
“Just as expected”
“Good tire”
“They grip very well on corners and overall handle very well in dry and wet conditions”
“Really good tread pattern for rainy conditions and pretty quiet”
“Comfortable with the price”
What buyers complain about
“So to have them go bad this fast makes it even worse on their quality”
“Didnt expect it to last this little”
“they need to be replaced soon”
“Although one of the tires shipped was the incorrect size”
“stopping distance because these tires do not grip well while stopping on icy roads - you will slide for a bit”
“got my hands dirty fee”
“Worthless tire waste of money has no life constantly leaks pressure”