235/60/17 tires
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($70.55–$502.00) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good794.56avg incumbent reviews — the moat a new listing must climb
Avg price
Good$153.86avg listing price — sweet spot $15–$100
Market size
Okay$210K$210K/yr · 73K searches
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$70.55–$502.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
33
Top-5 brand share
55%
Open market
40%
- Fullway28%
- Evoluxx9%
- Atturo6%
- Crossmax6%
- Ironman6%
- Mastertrack5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Set of 4 (FOUR) Fullway PC369 All-Season Truck/SUV Performance Radial Tires-235/60R17 235/60/17 235/60-17 106H Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$346.954.8★76 rev
Fullway PC369 All-Season Truck/SUV Performance Radial Tire-235/60R17 235/60/17 235/60-17 106H Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$87.904.6★772 rev
Atturo AZ600 All-Season Truck/SUV Touring Radial Tire-235/60R17 235/60/17 235/60-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA
Atturo$88.034.6★351 rev
Crossmax 235/60R17 102V CHTS-1
Crossmax$83.754.6★68 rev
Ironman RB-12 235/60R17 102H
Ironman$88.954.2★19 rev
Newest
by launch date
235/60R17 Brezza Touring A/S All Season Tire 102H BSW 70 000 Mileage Rating
BREZZA$88.832 rev
Barkley Everlast Plus 235/60R17 102H All Season Tire UTQG 560AA / 50K Miles Warranty
Barkley$88.5929 rev
Set of 2 (TWO) Mastertrack BADLANDS ATX 235/60R17 102H All-Season All-Terrain SUV Tires 235/60/17-Includes 3-Year Road Hazard Warranty & 5-Year Warranty (Tire Only)-UTQG 620AB
Mastertrack$256.254 rev
Set of 2 (TWO) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/60R17 235/60/17 235/60-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Evoluxx$168.325 rev
Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/60R17 235/60/17 235/60-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Evoluxx$348.702 rev
Trending
90-day click momentumBarkley Everlast Plus 235/60R17 102H All Season Tire UTQG 560AA / 50K Miles Warranty
Barkley$88.594.7★
235/60R17 Brezza Touring A/S All Season Tire 102H BSW 70 000 Mileage Rating
BREZZA$88.835.0★
Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/60R17 235/60/17 235/60-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Evoluxx$348.705.0★
Set of 2 (TWO) Mastertrack BADLANDS ATX 235/60R17 102H All-Season All-Terrain SUV Tires 235/60/17-Includes 3-Year Road Hazard Warranty & 5-Year Warranty (Tire Only)-UTQG 620AB
Mastertrack$256.253.6★
Uniroyal Tiger Paw Touring A/S All Season Car Tire for Passenger Cars and Minivans - 235/60R17 102H
Uniroyal$137.624.4★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +10.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Deal On NEW Tires”
“The tires were of great quality”
“A Great value”
“the traction was great”
“For the price and durability, I probably will buy then again”
What buyers complain about
“they're dirt cheap”
“just the wrong size from what I intended to ordee”