235/60/15
Worth a lookShows low returns (0.2%), but weak search conversion (0.3%) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Review moat
Good1,042.56avg incumbent reviews — the moat a new listing must climb
Growth
Good+32.7%90-day search growth — must beat 0% to launch
Avg price
Good$165.84avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$36.85–$510.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$46K$46K/yr · 104K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
69
Top-5 brand share
51%
Open market
41%
- Fullway12%
- Forceum11%
- Cooper11%
- HANKOOK9%
- GRIPMAX9%
- Accelera8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 50 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cooper Cobra Radial G/T All-Season P235/60R15 98T Tire
Cooper$156.614.7★2,696 rev
Gripmax MaxGrip Classic All Season 235/60R15 98H Passenger Tire
GRIPMAX$117.884.6★64 rev
Thunderer MACH I R201 All-Season Radial Tire - 225/60R15 127H
Thunderer$76.084.3★25 rev
Forceum Hena All-Season Passenger Car Performance Radial Tire-225/60R15 225/60/15 225/60-15 96V Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA
Forceum$91.394.6★939 rev
Set of 2 (TWO) Accelera Eco Plush All-Season Passenger Car Touring Radial Tires-225/60R15 225/60/15 225/60-15 96V Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA
Accelera$159.134.7★96 rev
Newest
by launch date
Set of 2 (TWO) Forceum Hena All-Season Passenger Car Performance Radial Tires-225/60R15 225/60/15 225/60-15 96V Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA
Forceum$211.030 rev
Set of 4 (FOUR) Forceum Hena All-Season Passenger Car Performance Radial Tires-225/60R15 225/60/15 225/60-15 96V Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA
Forceum$435.961 rev
Set of 4 (FOUR) Futura (by Cooper) GLS Super Sport Passenger Car All-Season Touring Radial Tires-235/60R15 235/60/15 235/60-15 98T Load Range SL 4-Ply RWL Raised White Letters
Futura Tires$510.960 rev
Set of 2 (TWO) Futura (by Cooper) GLS Super Sport Passenger Car All-Season Touring Radial Tires-235/60R15 235/60/15 235/60-15 98T Load Range SL 4-Ply RWL Raised White Letters
Futura Tires$254.730 rev
Set of 2 (Two) Finalist UN109 All Season 225/60R16 98H SL Radial Passenger Car Tires 225/60/16 - Includes 3-Year Road Hazard Warranty (Tire Only)
Finalist$153.2625 rev
Trending
90-day click momentumSet of 4 (FOUR) Futura (by Cooper) GLS Super Sport Passenger Car All-Season Touring Radial Tires-235/60R15 235/60/15 235/60-15 98T Load Range SL 4-Ply RWL Raised White Letters
Futura Tires$510.960.0★
Set of 2 (Two) Finalist UN109 All Season 225/60R16 98H SL Radial Passenger Car Tires 225/60/16 - Includes 3-Year Road Hazard Warranty (Tire Only)
Finalist$153.264.7★
Futura (by Cooper) GLS Super Sport Passenger Car All-Season Touring Radial Tire-235/60R15 235/60/15 235/60-15 98T Load Range SL 4-Ply RWL Raised White Letters
Futura Tires$126.785.0★
Set of 4 (FOUR) Accelera Eco Plush All-Season Passenger Car Touring Radial Tires-225/60R15 225/60/15 225/60-15 96V Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA
Accelera$339.523.4★
Bolton Blue/Yellow MT126103M060B
Merrell$37.374.8★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +32.7% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Looks good on the wheels I'm using”
“Great tire for the price”
“Excellent delivery and quality service”
“Fit good”
“tread still looking good”
“How well they last remains to be seen”
“Exceeds expectations”
“Good grip attraction would definitely recommend to buy again”
“they were new”
“And they were very accommodating with installation”
What buyers complain about
“size was not good”
“Poor quality, wouldn't balance when new and have broken belts after less than 500 miles”
“Blew apart”
“False description”
“latter that same day the tire pressure went low”
“the waist belt buckle is cheap and way too small and will fail”
“They do not grip the road like I was expected”
“tread blew apart”
“Terrible traction”
“Very flimsy tire”