235/55r18 tires
Skip itPrices mostly outside the sweet spot ($76.21–$411.04) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,010.23avg incumbent reviews — the moat a new listing must climb
Avg price
Good$173.77avg listing price — sweet spot $15–$100
Market size
Okay$249K$249K/yr · 145K searches
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$76.21–$411.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
28
Top-5 brand share
63%
Open market
33%
- Fullway30%
- Evoluxx16%
- Ironman7%
- Landgolden5%
- TRAVELSTAR4%
- Finalist4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Set of 4 (FOUR) Fullway HP108 All-Season Truck/SUV High Performance Radial Tires-235/55R18 235/55ZR18 235/55/18 235/55-18 104W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$386.254.5★156 rev
Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tire-235/55R18 235/55/18 235/55-18 104V Load Range XL 4-Ply BSW Black Side Wall UTQG 480AA
Evoluxx$84.744.6★849 rev
Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-235/55R18 235/55/18 235/55-18 104V Load Range XL 4-Ply BSW Black Side Wall UTQG 480AA
Evoluxx$346.174.8★6 rev
Set of 2 (TWO) Fullway HP108 All-Season Truck/SUV High Performance Radial Tires-235/55R18 235/55ZR18 235/55/18 235/55-18 104W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$195.704.6★43 rev
Ironman iMove Gen 2 A/S 235/55R18 100V
Ironman$93.474.6★1,505 rev
Newest
by launch date
Barkley Aphelios UHP 235/55R18 104W XL All Season Tire
Barkley$80.3520 rev
Barkley Veigar HT 235/55R18 104H XL All Season Tire UTQG 480AA / 50K Miles Warranty
Barkley$82.129 rev
Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-235/55R18 235/55/18 235/55-18 104V Load Range XL 4-Ply BSW Black Side Wall UTQG 480AA
Evoluxx$346.176 rev
Set of 4 (FOUR) Landgolden LGS87 All-Season Truck/SUV Performance Radial Tires-235/55R18 235/55/18 235/55-18 100V Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA
Landgolden$350.2713 rev
Royal Black Racing Trac Racing 235/55ZR18 104W XL Passenger Tire
ROYALBLACK$78.8643 rev
Trending
90-day click momentumBarkley Aphelios UHP 235/55R18 104W XL All Season Tire
Barkley$80.354.9★
Barkley Veigar HT 235/55R18 104H XL All Season Tire UTQG 480AA / 50K Miles Warranty
Barkley$82.124.6★
Royal Black Racing Trac Racing 235/55ZR18 104W XL Passenger Tire
ROYALBLACK$78.864.8★
Armstrong Tru-Trac SU All-Season Truck/SUV High Performance Radial Tire-235/55R18 235/55/18 235/55-18 104W Load Range XL 4-Ply BSW Black Side Wall UTQG 440AA
Armstrong$84.094.5★
Ironman iMove Gen 2 A/S 235/55R18 100V
Ironman$93.474.6★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +6.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the price”
“Best tires for the price, smooth riding”
“Fits great”
“Good quality tires”
“The tires fit great and have some very good grip and are great in rain sand dirt and gravel”
“had it installed it was a great affordable purchase”
“Nice looking, strong, Great price”
“The tire looked as pictured”
“Has a good treadwear, traction, and temp ratings comparable to the big name brands”
What buyers complain about
“Poor Durability/Quality”
“Worst company and cheap, the tires looks cheap and their shipping is even worse”