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235/50r17

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Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Market size 16Growth 35Conversion 10Competition 67Returns 100Price range 10Avg price 53Brand share 79Review moat 67Quality gap 30

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Good819.09

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$166.65

avg listing price — sweet spot $15–$100

Growth

Okay+8.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$62K

$62K/yr · 49K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$71.79–$360.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

32

Top-5 brand share

56%

Open market

38%

  • Mastertrack15%
  • Accelera12%
  • Lexani10%
  • Landspider10%
  • Atlas Tires8%
  • Uniroyal6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$6K12%$7K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 35 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +8.2% search growth over the last 90 days.
1K800Black Friday '24Spike '25Prime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money36%

“Good value for the money”

Wheel Quality25%

“Great tires smooth quiet ride”

Quality-Overall20%

“Great quality tires”

Size-Overall6%

“Perfect fit”

Durability3%

“For the price and durability, I probably will buy then again”

Advertised Vs Actual Product3%

“They worked like should”

Grip1%

“Good grip attraction would definitely recommend to buy again”

Assembly/Installation1%

“no issues with installation or driving”

What buyers complain about

Durability26%

“Didn't even last a year, bald and wire showing”

Pressure11%

“latter that same day the tire pressure went low”

Quality-Overall11%

“Junk just pure junk had two of these tires do this”

Advertised Vs Actual Product11%

“Doesn't show ZR in the bubble only in description which caused some confusion”

Size-Overall6%

“just the wrong size from what I intended to ordee”

Tread Pattern Pitch6%

“Tread is good not great”

Assembly/Installation4%

“though the installers did have a little problem mounting them”

Top return reasons

Size-Overall79%
Compatibility-Overall8%
Advertised Vs Actual Product5%
Quality-Overall4%
Thin1%
Functionality-Overall1%
Value For Money1%
Ease Of Use1%
Assembly/Installation1%