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235/50/r18 tires

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Prices mostly outside the sweet spot ($77.13–$394.86) — this niche doesn't clear our bar today.

Market size 42Growth 34Conversion 12Competition 44Returns 100Price range 7Avg price 49Brand share 49Review moat 64Quality gap 28

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Good959.27

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Avg price

Okay$179.43

avg listing price — sweet spot $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$221K

$221K/yr · 128K searches

Growth

Okay+7.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad$77.13–$394.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

27

Top-5 brand share

76%

Open market

20%

  • Fullway27%
  • Lexani21%
  • Aplus11%
  • Landgolden10%
  • Landspider6%
  • Forceum4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$22K20%$44K30%$66K40%$88K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +7.0% search growth over the last 90 days.
3K2KPrime Day '24Prime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality29%

“Good tires”

Value For Money27%

“Great value”

Quality-Overall18%

“Look good, rides nice, very little road noise, handles well”

Durability4%

“have been pleased with the longevity (80k miles)”

Friction4%

“Good easy tires to install balanced very well”

Size-Overall4%

“perfect fit”

Advertised Vs Actual Product3%

“They are better than expected”

Assembly/Installation2%

“installation was very easy”

Safety Standards1%

“feels safe while driving”

Grip1%

“Great tire, excellent grip and feels safe while driving”

What buyers complain about

Quality-Overall20%

“Trash”

Durability15%

“they dont last as long”

Size-Overall10%

“wrong size”

Advertised Vs Actual Product7%

“somewhat misleading”

Top return reasons

Size-Overall87%
Advertised Vs Actual Product6%
Functionality-Overall2%
Instructions/User Manual/Troubleshooting2%
Assembly/Installation2%
Maintenance And Repair2%