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52

235/45/18 tires

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($67.05–$352.78) keeps it on the watch list.

Market size 78Growth 25Conversion 23Competition 60Returns 100Price range 12Avg price 51Brand share 64Review moat 69Quality gap 21

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Market size

Great$1.0M

$1.0M/yr · 330K searches

Review moat

Good724.44

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$170.96

avg listing price — sweet spot $15–$100

Growth

Okay+0.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$67.05–$352.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

37

Top-5 brand share

67%

Open market

29%

  • Fullway32%
  • Landspider12%
  • Continental9%
  • Ironman8%
  • Barkley5%
  • Pirelli4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$41K8%$82K12%$123K16%$164K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 36 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.0% search growth over the last 90 days.
7K5KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Good quality tires”

Value For Money29%

“Great Value”

Wheel Quality24%

“Nice tires the ride is smooth and quiet”

Size-Overall5%

“Fit perfectly”

Advertised Vs Actual Product4%

“Exactly what i expected”

Friction2%

“Fift will work well everything's good”

Grip2%

“Grip the road well”

Durability2%

“The style and durability”

Product Condition1%

“Brand new”

Assembly/Installation1%

“Just had them installed so too early to tell”

What buyers complain about

Quality-Overall50%

“Tires Ain't Pretty”

Advertised Vs Actual Product25%

“False advertising”

Product Condition13%

“Got sold tires that were 2 years old”

Maintenance And Repair6%

“need replaced 6 months after installations”

Durability6%

“Did not last”

Top return reasons

Size-Overall66%
Compatibility-Overall8%
Value For Money6%
Advertised Vs Actual Product5%
Functionality-Overall5%
Quality-Overall4%
Product Condition2%
Maintenance And Repair1%
Durability1%
Strength1%