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235/45/17

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Prices mostly outside the sweet spot ($66.93–$290.17) — this niche doesn't clear our bar today.

Market size 28Growth 24Conversion 19Competition 60Returns 100Price range 15Avg price 64Brand share 64Review moat 64Quality gap 38

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good958.84

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$131.68

avg listing price — sweet spot $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$118K

$118K/yr · 59K searches

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Price range

Bad$66.93–$290.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

28

Top-5 brand share

66%

Open market

28%

  • Fullway21%
  • Lexani15%
  • Accelera11%
  • Forceum11%
  • Ironman8%
  • Landspider6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$5K8%$9K12%$14K16%$19K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 25 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -1.5% search growth over the last 90 days.
2K1KHoliday '24Spike '25Prime Day '25Black Friday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money43%

“Nice for the Price”

Quality-Overall24%

“Inexpensive and quality tire”

Size-Overall8%

“They fit”

Wheel Quality7%

“Great tire”

Advertised Vs Actual Product3%

“This item was exactly what I needed”

Strength3%

“Sturdy and well-built”

Durability3%

“Lasted me year and a half”

Assembly/Installation3%

“they're quiet and smooth immediately after install”

Friction3%

“Traction seems decent”

Ease Of Use2%

“Easy enough”

What buyers complain about

Quality-Overall50%

“Bad quality tire I just use for 4 months the tire dis align”

Durability17%

“less durable and more fit for going speeds that most people won't drive(150+ mph)”

Top return reasons

Size-Overall77%
Advertised Vs Actual Product8%
Compatibility-Overall4%
Durability3%
Maintenance And Repair3%
Product Condition2%
Value For Money2%
Ease Of Use2%
Strength2%