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235/35r20

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Prices mostly outside the sweet spot ($74.58–$383.70) — this niche doesn't clear our bar today.

Market size 28Growth 34Conversion 32Competition 57Returns 100Price range 8Avg price 47Brand share 46Review moat 71Quality gap 42

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Review moat

Good661.68

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$196.27

avg listing price — sweet spot $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+7.4%

90-day search growth — must beat 0% to launch

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$122K

$122K/yr · 24K searches

Price range

Bad$74.58–$383.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

33

Top-5 brand share

77%

Open market

23%

  • Fullway22%
  • Aplus20%
  • CROSSWIND16%
  • Lexani7%
  • ROYALBLACK6%
  • TRAVELSTAR6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$6K10%$12K15%$18K20%$24K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 10 weeks — +7.4% search growth over the last 90 days.
600400Spike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Good tire”

Size-Overall20%

“Fit nice look nice”

Value For Money20%

“way cheaper than the run flats I replaced with these tires”

Wheel Quality15%

“Great tires”

Durability5%

“durable”

Friction5%

“Good tire”

What buyers complain about

Quality-Overall50%

“Poor quality”

Grip25%

“Also very grippy in dry”

Top return reasons

Size-Overall76%
Compatibility-Overall11%
Advertised Vs Actual Product4%
Product Condition3%
Value For Money3%
Durability3%
Design-Overall1%