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225/70r16

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Prices mostly outside the sweet spot ($72.83–$386.90) — this niche doesn't clear our bar today.

Market size 18Growth 34Conversion 11Competition 68Returns 100Price range 9Avg price 54Brand share 74Review moat 81Quality gap 24

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Review moat

Great378.97

avg incumbent reviews — the moat a new listing must climb

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$164.22

avg listing price — sweet spot $15–$100

Growth

Okay+7.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$72K

$72K/yr · 52K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Price range

Bad$72.83–$386.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

25

Top-5 brand share

61%

Open market

33%

  • Evoluxx19%
  • HANKOOK16%
  • Armstrong13%
  • Aplus7%
  • Landgolden6%
  • TRAVELSTAR6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$6K12%$9K16%$12K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 33 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share
1
Hankook Kinergy ST (H735) 225/70R16 103T All Season Touring Tire

Hankook Kinergy ST (H735) 225/70R16 103T All Season Touring Tire

HANKOOK$100.304.6★5,312 rev

2
Set of 4 (FOUR) Armstrong Tru-Trac AT A/T Truck/SUV All-Terrain Off-Road Radial Tires-225/70R16 225/70/16 225/70-16 107T Load Range XL 4-Ply BSW Black Side Wall

Set of 4 (FOUR) Armstrong Tru-Trac AT A/T Truck/SUV All-Terrain Off-Road Radial Tires-225/70R16 225/70/16 225/70-16 107T Load Range XL 4-Ply BSW Black Side Wall

Armstrong$337.690.0★0 rev

3
Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-225/70R16 225/70/16 225/70-16 107H Load Range XL 4-Ply BSW Black Side Wall UTQG 700AA

Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-225/70R16 225/70/16 225/70-16 107H Load Range XL 4-Ply BSW Black Side Wall UTQG 700AA

Evoluxx$313.575.0★1 rev

4
Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tire-225/70R16 225/70/16 225/70-16 107H Load Range XL 4-Ply BSW Black Side Wall UTQG 700AA

Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tire-225/70R16 225/70/16 225/70-16 107H Load Range XL 4-Ply BSW Black Side Wall UTQG 700AA

Evoluxx$81.884.6★779 rev

5
Aplus Performax SUV/CUV Highway 225/70R16 103H Passenger Tire

Aplus Performax SUV/CUV Highway 225/70R16 103H Passenger Tire

Aplus$77.314.5★41 rev

Newest

by launch date
Set of 4 (FOUR) Armstrong Tru-Trac AT A/T Truck/SUV All-Terrain Off-Road Radial Tires-225/70R16 225/70/16 225/70-16 107T Load Range XL 4-Ply BSW Black Side Wall

Set of 4 (FOUR) Armstrong Tru-Trac AT A/T Truck/SUV All-Terrain Off-Road Radial Tires-225/70R16 225/70/16 225/70-16 107T Load Range XL 4-Ply BSW Black Side Wall

Armstrong$337.690 rev

2mo ago
Set of 4 (FOUR) Arisun Aresta A/T ZG06 Truck/SUV All-Terrain Off-Road Radial Tires-225/70R16 225/70/16 225/70-16 103S Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA

Set of 4 (FOUR) Arisun Aresta A/T ZG06 Truck/SUV All-Terrain Off-Road Radial Tires-225/70R16 225/70/16 225/70-16 103S Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA

Arisun$352.540 rev

2mo ago
Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-225/70R16 225/70/16 225/70-16 103H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA

Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-225/70R16 225/70/16 225/70-16 103H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA

Aplus$322.150 rev

5mo ago
Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-225/70R16 225/70/16 225/70-16 107H Load Range XL 4-Ply BSW Black Side Wall UTQG 700AA

Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-225/70R16 225/70/16 225/70-16 107H Load Range XL 4-Ply BSW Black Side Wall UTQG 700AA

Evoluxx$313.571 rev

5mo ago
Set of 2 (TWO) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-225/70R16 225/70/16 225/70-16 107H Load Range XL 4-Ply BSW Black Side Wall UTQG 700AA

Set of 2 (TWO) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-225/70R16 225/70/16 225/70-16 107H Load Range XL 4-Ply BSW Black Side Wall UTQG 700AA

Evoluxx$165.710 rev

5mo ago

Trending

90-day click momentum
Set of 4 (FOUR) Armstrong Tru-Trac AT A/T Truck/SUV All-Terrain Off-Road Radial Tires-225/70R16 225/70/16 225/70-16 107T Load Range XL 4-Ply BSW Black Side Wall

Set of 4 (FOUR) Armstrong Tru-Trac AT A/T Truck/SUV All-Terrain Off-Road Radial Tires-225/70R16 225/70/16 225/70-16 107T Load Range XL 4-Ply BSW Black Side Wall

Armstrong$337.690.0★

▲ 226%
Set of 4 (FOUR) Arisun Aresta A/T ZG06 Truck/SUV All-Terrain Off-Road Radial Tires-225/70R16 225/70/16 225/70-16 103S Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA

Set of 4 (FOUR) Arisun Aresta A/T ZG06 Truck/SUV All-Terrain Off-Road Radial Tires-225/70R16 225/70/16 225/70-16 103S Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA

Arisun$352.540.0★

▲ 224%
Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-225/70R16 225/70/16 225/70-16 107H Load Range XL 4-Ply BSW Black Side Wall UTQG 700AA

Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-225/70R16 225/70/16 225/70-16 107H Load Range XL 4-Ply BSW Black Side Wall UTQG 700AA

Evoluxx$313.575.0★

▲ 207%
Set of 2 (TWO) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-225/70R16 225/70/16 225/70-16 107H Load Range XL 4-Ply BSW Black Side Wall UTQG 700AA

Set of 2 (TWO) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-225/70R16 225/70/16 225/70-16 107H Load Range XL 4-Ply BSW Black Side Wall UTQG 700AA

Evoluxx$165.710.0★

▲ 171%
Set of 4 (FOUR) Landgolden LGT67 H/T All-Season Truck/SUV Highway Radial Tires-225/70R16 225/70/16 225/70-16 107H Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA

Set of 4 (FOUR) Landgolden LGT67 H/T All-Season Truck/SUV Highway Radial Tires-225/70R16 225/70/16 225/70-16 107H Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA

Landgolden$314.775.0★

▲ 140%

Demand

Weekly Amazon search volume, last 13 weeks — +7.1% search growth over the last 90 days.
1K750Spike '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall40%

“Excellent delivery and quality service”

Wheel Quality24%

“Great tires”

Value For Money19%

“Worth it”

Size-Overall8%

“Fit good”

Tread Pattern Pitch2%

“till have great tread”

Friction2%

“good traction in muddy slick situations”

Durability2%

“so far there holding up 👍 👌 great”

What buyers complain about

Size-Overall50%

“ordered the wrong size”

Durability21%

“after about a year one of them is misshapen”

Friction7%

“Terrible traction”

Tread Pattern Pitch7%

“Wrong tread pattern”

Top return reasons

Size-Overall82%
Advertised Vs Actual Product9%
Functionality-Overall4%
Value For Money2%
Compatibility-Overall2%
Maintenance And Repair2%
Ease Of Use1%