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50

225/70r14

Worth a look

Shows low returns (0.0%), but weak search conversion (0.6%) keeps it on the watch list.

Market size 18Growth 58Conversion 7Competition 65Returns 100Price range 11Avg price 59Brand share 68Review moat 72Quality gap 40

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Good613.61

avg incumbent reviews — the moat a new listing must climb

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$148.49

avg listing price — sweet spot $15–$100

Growth

Good+33.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$72K

$72K/yr · 82K searches

Price range

Bad$55.02–$449.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

26

Top-5 brand share

64%

Open market

30%

  • HANKOOK26%
  • Futura Tires13%
  • Cooper9%
  • Aplus8%
  • Milestar8%
  • Fullway6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$7K15%$11K20%$14K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 36 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +33.4% search growth over the last 90 days.
2K2KSpike '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money35%

“Great value”

Wheel Quality29%

“Reasonable Tires”

Quality-Overall13%

“Great quality for small price”

Advertised Vs Actual Product5%

“the product better than expected”

Size-Overall5%

“Fits”

Grip4%

“grips very well when new”

Functionality-Overall2%

“Good ride good performance”

Design-Overall2%

“bold design white letter tire”

Durability1%

“For the price and durability, I probably will buy then again”

What buyers complain about

Size-Overall50%

“Tiny cheap tire”

Durability17%

“may not be durable”

Top return reasons

Size-Overall78%
Compatibility-Overall8%
Advertised Vs Actual Product6%
Product Condition2%
Quality-Overall2%
Pressure1%
Color1%
Assembly/Installation1%
Functionality-Overall1%
Thin1%