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225/70/15 tires

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Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Market size 26Growth 36Conversion 11Competition 51Returns 100Price range 12Avg price 63Brand share 59Review moat 78Quality gap 25

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Great443.38

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$137.32

avg listing price — sweet spot $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+8.8%

90-day search growth — must beat 0% to launch

Market size

Okay$106K

$106K/yr · 86K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$68.74–$330.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

29

Top-5 brand share

70%

Open market

24%

  • HANKOOK21%
  • Ironman20%
  • Cooper13%
  • Landspider10%
  • Aplus6%
  • GRIPMAX6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$11K20%$21K30%$32K40%$42K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +8.8% search growth over the last 90 days.
2K2KSpike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money31%

“Good price”

Wheel Quality28%

“Great tires for the price”

Quality-Overall26%

“Definitely quality tire”

Product Condition5%

“they are still like new”

Advertised Vs Actual Product3%

“Arrived as described”

Friction3%

“even makes a good tire fort”

Tread Pattern Pitch3%

“Nice quiet tread pattern”

Size-Overall2%

“fit his truck well”

What buyers complain about

Assembly/Installation67%

“Tirestores dont like to install”

Adhesion/Stickiness33%

“It felt less sticky and somewhat harder”

Top return reasons

Size-Overall70%
Value For Money13%
Compatibility-Overall9%
Advertised Vs Actual Product3%
Product Condition2%
Ease Of Use2%
Color1%