225/65r17 tires
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($73.16–$461.04) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Great338.45avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$451K$451K/yr · 367K searches
Avg price
Good$175.16avg listing price — sweet spot $15–$100
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$73.16–$461.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
27 rising
Sellers
37
Top-5 brand share
49%
Open market
43%
- SAILUN11%
- Fullway11%
- Goodyear10%
- TRAVELSTAR9%
- Forceum8%
- Crossmax7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 42 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sailun Atrezzo SH408 All Season 225/65R17 102H Passenger Tire
SAILUN$82.854.6★244 rev
Set of 4 (FOUR) Fullway PC369 All-Season Truck/SUV Performance Radial Tires-225/65R17 225/65/17 225/65-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$344.604.5★225 rev
Set of 4 (Four) Travelstar UN99 All Season 225/65R17 102H All Season Radial Passenger Car Tire 225/65/17 - Includes Three-Year Road Hazard Warranty (Tire Only)
TRAVELSTAR$368.624.6★308 rev
Set of 4 (FOUR) Forceum Penta All-Season Truck/SUV Performance Radial Tires-225/65R17 225/65/17 225/65-17 106H Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA
Forceum$332.214.4★191 rev
Goodyear Assurance Finesse All-Season 225/65R17 SL 102 H Tire
Goodyear$105.044.5★433 rev
Newest
by launch date
Set of 4 (FOUR) Armstrong Tru-Trac AT II Truck/SUV A/T All-Terrain Off-Road Radial Tires-225/65R17 225/65/17 225/65-17 102T Load Range SL 4-Ply BSW Black Side Wall
Armstrong$410.871 rev
Barkley Everlast Plus 225/65R17 102H All Season Tire UTQG 560AA / 50K Miles Warranty
Barkley$83.3929 rev
Set of 2 (TWO) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-225/65R17 225/65/17 225/65-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA
Aplus$175.993 rev
Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-225/65R17 225/65/17 225/65-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Evoluxx$341.1617 rev
Armstrong Tru-Trac AT II Truck/SUV A/T All-Terrain Off-Road Radial Tire-225/65R17 225/65/17 225/65-17 102T Load Range SL 4-Ply BSW Black Side Wall
Armstrong$98.923 rev
Trending
90-day click momentumSet of 4 (FOUR) Armstrong Tru-Trac AT II Truck/SUV A/T All-Terrain Off-Road Radial Tires-225/65R17 225/65/17 225/65-17 102T Load Range SL 4-Ply BSW Black Side Wall
Armstrong$410.875.0★
BFGoodrich Advantage Control All-Season Tire for Cars and Crossovers 225/65R17 102H
BFGoodrich$179.924.7★
Westlake Foray RP218 All Season 225/65R17 102H Passenger Tire
WESTLAKE$73.165.0★
Lionhart Imara H/T Highway 225/65R17 102H Light Truck Tire
Lionhart$75.750.0★
Set of 2 (TWO) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-225/65R17 225/65/17 225/65-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA
Aplus$175.995.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“They seem to be very well made”
“Great tires”
“Great deal”
“Traction is great grips well”
“Easy install”
“Correct fit”
“Strong and durable”
“comfortable”
“Great tread”
“good grip”
What buyers complain about
“Poor quality tires”
“Did not last as long as I hoped”
“Height and size issue”
“Could have saved $$$$ I could have saved over $100+ by buying a cheaper set of tires”