225/60r18
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($79.53–$471.48) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Review moat
Great336.53avg incumbent reviews — the moat a new listing must climb
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Okay$258K$258K/yr · 119K searches
Avg price
Okay$191.11avg listing price — sweet spot $15–$100
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$79.53–$471.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
32
Top-5 brand share
55%
Open market
40%
- Mastertrack17%
- Fullway17%
- Ironman9%
- Arroyo6%
- Landgolden5%
- Atturo5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Set of 4 (FOUR) Fullway PC369 All-Season Truck/SUV Performance Radial Tires-225/60R18 225/60/18 225/60-18 100H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$362.114.7★111 rev
Set of 4 (FOUR) Mastertrack BADLANDS ATX 225/60R18 100H All-Season All-Terrain SUV Tires 225/60/18-Includes 3-Year Road Hazard Warranty & 5-Year Warranty (Tire Only)-UTQG 620AB
Mastertrack$471.484.7★136 rev
Ironman iMove Gen 2 A/S UHP All Season 225/60R18 100V Passenger Tire
Ironman$84.164.9★19 rev
Set of 4 (FOUR) Mastertrack M-TRAC CUV 225/60R18 100V Crossover CUV/SUV Tires 225/60/18-Includes 3-Year Road Hazard Warranty (Tire Only)
Mastertrack$398.194.7★293 rev
ARROYO ECO PRO A/S 225/60R18 104V BSW
Arroyo$82.514.5★194 rev
Newest
by launch date
225/60R18 Brezza Touring A/S All Season Tire 104V BSW XL 70 000 Mileage Rating
BREZZA$86.670 rev
Set of 2 (TWO) Mastertrack BADLANDS ATX 225/60R18 100H All-Season All-Terrain SUV Tires 225/60/18-Includes 3-Year Road Hazard Warranty & 5-Year Warranty (Tire Only)-UTQG 620AB
Mastertrack$239.154 rev
Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-225/60R18 225/60/18 225/60-18 100H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA
Aplus$315.162 rev
Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-225/60R18 225/60/18 225/60-18 100H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA
Evoluxx$341.501 rev
Set of 2 (TWO) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-225/60R18 225/60/18 225/60-18 100H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA
Evoluxx$173.193 rev
Trending
90-day click momentum225/60R18 Brezza Touring A/S All Season Tire 104V BSW XL 70 000 Mileage Rating
BREZZA$86.670.0★
Set of 4 (Four) Finalist UN109 All Season 225/60R18 100V SL Radial Passenger Car Tires 225/60/18 - Includes 3-Year Road Hazard Warranty (Tire Only)
Finalist$387.584.6★
Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-225/60R18 225/60/18 225/60-18 100H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA
Aplus$315.164.5★
Set of 2 (TWO) Mastertrack BADLANDS ATX 225/60R18 100H All-Season All-Terrain SUV Tires 225/60/18-Includes 3-Year Road Hazard Warranty & 5-Year Warranty (Tire Only)-UTQG 620AB
Mastertrack$239.153.6★
Royal Black Milage SUV/CUV 225/60R18 100H Light Truck & SUV Tire
ROYALBLACK$79.534.6★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +15.2% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great tire for the price”
“affordable thank you”
“Great tires”
“Fit good”
“Exactly as described”
“run with great grip”
“Good grip, always felt comfortable with these on my Explorer”
“till have great tread”
“much safer”
“so far there holding up 👍 👌 great”
What buyers complain about
“ordered the wrong size”
“Cheap,”
“after about a year one of them is misshapen”
“Terrible traction”