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225/55r18

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Prices mostly outside the sweet spot ($75.79–$390.91) — this niche doesn't clear our bar today.

Market size 41Growth 32Conversion 10Competition 63Returns 100Price range 8Avg price 49Brand share 83Review moat 73Quality gap 22

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Brand share

Great52%

top-5 brand share — no brand owns this niche

Review moat

Good589.63

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$184.48

avg listing price — sweet spot $15–$100

Market size

Okay$214K

$214K/yr · 140K searches

Growth

Okay+5.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$75.79–$390.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

37

Top-5 brand share

52%

Open market

41%

  • Fullway14%
  • Ironman11%
  • Lexani11%
  • TRAVELSTAR8%
  • Evoluxx8%
  • Aplus7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$6K6%$13K9%$19K12%$26K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 32 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.
4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money34%

“Great value”

Wheel Quality23%

“Great Tires”

Quality-Overall18%

“Im extremely satisfied with their performance”

Size-Overall5%

“Great fit”

Tread Pattern Pitch4%

“Great tread”

Durability3%

“they are very durable”

Friction3%

“They offer great traction in all conditions—whether dry or rainy”

Strength3%

“it's a very strong powerful tire”

Advertised Vs Actual Product3%

“As describe”

Assembly/Installation3%

“Got them installed, balanced and aligned”

What buyers complain about

Quality-Overall100%

“Poor quality”

Top return reasons

Size-Overall83%
Compatibility-Overall8%
Value For Money5%
Advertised Vs Actual Product2%
Functionality-Overall2%
Quality-Overall2%