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50

225/55r17

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($71.26–$351.90) keeps it on the watch list.

Market size 58Growth 31Conversion 17Competition 60Returns 100Price range 10Avg price 53Brand share 70Review moat 55Quality gap 28

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Good$461K

$461K/yr · 201K searches

Review moat

Good1,306.17

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$166.97

avg listing price — sweet spot $15–$100

Growth

Okay+4.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Price range

Bad$71.26–$351.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

27

Top-5 brand share

63%

Open market

32%

  • Fullway39%
  • Ironman6%
  • Evoluxx6%
  • Landspider6%
  • Lexani5%
  • STARFIRE5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$23K10%$46K15%$69K20%$92K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.8% search growth over the last 90 days.
5K4KPrime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money41%

“Decent price”

Wheel Quality27%

“Great set of tires”

Quality-Overall21%

“Great quality”

Size-Overall3%

“bought these for wife's car they fit”

Advertised Vs Actual Product2%

“They were everything I wanted and expected”

Product Condition1%

“Brand New”

Compatibility-Overall1%

“Work perfectly with my car”

Friction1%

“still run true at all speeds”

Durability1%

“They turned out to be very durable”

Thickness1%

“and have a nice thick sidewall”

What buyers complain about

Durability60%

“had two blow out in less than a year”

Quality-Overall30%

“Poor quality”

Tread Pattern Pitch10%

“Very poor tread life”

Top return reasons

Size-Overall77%
Compatibility-Overall6%
Advertised Vs Actual Product5%
Quality-Overall4%
Value For Money3%
Strength3%
Thickness1%
Durability1%
Product Condition0%