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225/50r18

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Prices mostly outside the sweet spot ($72.44–$386.33) — this niche doesn't clear our bar today.

Market size 34Growth 31Conversion 17Competition 65Returns 100Price range 9Avg price 52Brand share 65Review moat 80Quality gap 21

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Review moat

Great409.75

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Avg price

Good$168.86

avg listing price — sweet spot $15–$100

Market size

Okay$163K

$163K/yr · 73K searches

Growth

Okay+4.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Price range

Bad$72.44–$386.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

31

Top-5 brand share

66%

Open market

29%

  • Aplus22%
  • Evoluxx16%
  • Ironman10%
  • Landspider9%
  • Mastertrack9%
  • Landgolden5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$7K8%$13K12%$20K16%$26K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 32 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.
4K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality28%

“Great tires for the price”

Value For Money23%

“worth the money”

Quality-Overall22%

“price is affordable quality is nice”

Size-Overall9%

“fit perfectly”

Durability4%

“durability is great”

Friction4%

“Ride is smooth and traction appears to be fine in wet and dried conditions”

Advertised Vs Actual Product4%

“Exactly as described”

Product Condition2%

“they are still looking like new”

Strength2%

“Wonderful, sturdy tires”

What buyers complain about

Value For Money33%

“While they're not the most expensive or the best”

Durability33%

“they're too worn out”

Size-Overall17%

“just the wrong size from what I intended to ordee”

Top return reasons

Size-Overall76%
Compatibility-Overall9%
Advertised Vs Actual Product5%
Quality-Overall3%
Value For Money3%
Functionality-Overall2%
Thin1%