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225/50r17

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Weak search conversion (1.1%) — this niche doesn't clear our bar today.

Market size 58Growth 29Conversion 14Competition 54Returns 100Price range 14Avg price 55Brand share 62Review moat 61Quality gap 33

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Review moat

Good1,073

avg incumbent reviews — the moat a new listing must climb

Market size

Good$467K

$467K/yr · 268K searches

Avg price

Good$160.16

avg listing price — sweet spot $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Price range

Bad$64.11–$327.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

29

Top-5 brand share

68%

Open market

27%

  • Fullway41%
  • HANKOOK8%
  • Landgolden7%
  • Landspider6%
  • Arroyo6%
  • Forceum5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$23K10%$47K15%$70K20%$93K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money34%

“Great tire for the price”

Quality-Overall24%

“Great quality tires”

Wheel Quality19%

“Love these tires”

Size-Overall6%

“Great fit”

Tread Pattern Pitch4%

“Has great tread”

Advertised Vs Actual Product4%

“Accurate description works as it should”

Friction3%

“Great traction”

Product Condition1%

“they still look brand new”

Grip1%

“Grip”

Comfort-Overall1%

“comfortable”

What buyers complain about

Quality-Overall38%

“I was not expecting the high quality that I got”

Durability35%

“Didn't even last a year, bald and wire showing”

Grip12%

“Terrible grip and traction in snow”

Value For Money4%

“Absolute waste of money”

Shock Absorption4%

“They don't seem to absorb shock as well as more expensive tires”

Top return reasons

Size-Overall64%
Advertised Vs Actual Product12%
Value For Money12%
Quality-Overall6%
Functionality-Overall2%
Assembly/Installation2%
Strength1%
Compatibility-Overall1%