Skip to content
FlapenGet started
47

225/40r18

Skip it

Prices mostly outside the sweet spot ($59.66–$339.40) — this niche doesn't clear our bar today.

Market size 59Growth 31Conversion 22Competition 27Returns 100Price range 14Avg price 63Brand share 33Review moat 56Quality gap 75

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$135.31

avg listing price — sweet spot $15–$100

Market size

Good$486K

$486K/yr · 205K searches

Review moat

Good1,263.81

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Okay+5.0%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$59.66–$339.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

30

Top-5 brand share

85%

Open market

10%

  • Fullway33%
  • Lexani32%
  • Lionhart8%
  • Ironman6%
  • FALKEN6%
  • Barkley5%
  • Open — no brand owns it (4 brands, 10%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$49K20%$97K30%$146K40%$194K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share
1
Lexani LXUHP-207 225/40ZR18 92W XL

Lexani LXUHP-207 225/40ZR18 92W XL

Lexani$64.144.5★2,771 rev

2
Fullway HP108 All-Season Passenger Car High Performance Radial Tire-225/40R18 225/40ZR18 225/40/18 225/40-18 92W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway HP108 All-Season Passenger Car High Performance Radial Tire-225/40R18 225/40ZR18 225/40/18 225/40-18 92W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$70.324.5★13,514 rev

3
Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car High Performance Radial Tires-225/40R18 225/40ZR18 225/40/18 225/40-18 92W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car High Performance Radial Tires-225/40R18 225/40ZR18 225/40/18 225/40-18 92W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$279.304.4★507 rev

4
Set of 2 (TWO) Fullway HP108 All-Season Passenger Car High Performance Radial Tires-225/40R18 225/40ZR18 225/40/18 225/40-18 92W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Set of 2 (TWO) Fullway HP108 All-Season Passenger Car High Performance Radial Tires-225/40R18 225/40ZR18 225/40/18 225/40-18 92W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$140.444.6★500 rev

5
Lionhart LH-503 All- Season Radial Tire-225/40R18 92W

Lionhart LH-503 All- Season Radial Tire-225/40R18 92W

Lionhart$59.664.6★622 rev

Newest

by launch date
Set of 4 (FOUR) Accelera Iota EVT Passenger Car All-Season High Performance Radial Tires-225/40R18 225/40ZR18 225/40/18 225/40-18 92Y Load Range XL 4-Ply BSW Black Side Wall UTQG 320AA

Set of 4 (FOUR) Accelera Iota EVT Passenger Car All-Season High Performance Radial Tires-225/40R18 225/40ZR18 225/40/18 225/40-18 92Y Load Range XL 4-Ply BSW Black Side Wall UTQG 320AA

Accelera$284.992 rev

2mo ago
Barkley Trackstar UHP 225/40R18 92W XL All Season Tire UTQG 540AA / 50K Miles Warranty

Barkley Trackstar UHP 225/40R18 92W XL All Season Tire UTQG 540AA / 50K Miles Warranty

Barkley$66.4813 rev

4mo ago
Set of 4 Mastertrack M-TRAC HP 225/40R18 92W XL High Performance All Season Passenger Tires 225/40/18 + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 420AA

Set of 4 Mastertrack M-TRAC HP 225/40R18 92W XL High Performance All Season Passenger Tires 225/40/18 + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 420AA

Mastertrack$339.40170 rev

5mo ago
Accelera Iota EVT Passenger Car All-Season High Performance Radial Tire-225/40R18 225/40ZR18 225/40/18 225/40-18 92Y Load Range XL 4-Ply BSW Black Side Wall UTQG 320AA

Accelera Iota EVT Passenger Car All-Season High Performance Radial Tire-225/40R18 225/40ZR18 225/40/18 225/40-18 92Y Load Range XL 4-Ply BSW Black Side Wall UTQG 320AA

Accelera$67.5099 rev

11mo ago
Lionhart Ramani A/S All Season 225/40ZR18 92W XL Passenger Tire

Lionhart Ramani A/S All Season 225/40ZR18 92W XL Passenger Tire

Lionhart$68.700 rev

11mo ago

Trending

90-day click momentum
Set of 4 (FOUR) Accelera Iota EVT Passenger Car All-Season High Performance Radial Tires-225/40R18 225/40ZR18 225/40/18 225/40-18 92Y Load Range XL 4-Ply BSW Black Side Wall UTQG 320AA

Set of 4 (FOUR) Accelera Iota EVT Passenger Car All-Season High Performance Radial Tires-225/40R18 225/40ZR18 225/40/18 225/40-18 92Y Load Range XL 4-Ply BSW Black Side Wall UTQG 320AA

Accelera$284.991.0★

▲ 247%
Barkley Trackstar UHP 225/40R18 92W XL All Season Tire UTQG 540AA / 50K Miles Warranty

Barkley Trackstar UHP 225/40R18 92W XL All Season Tire UTQG 540AA / 50K Miles Warranty

Barkley$66.484.9★

▲ 204%
Lionhart Ramani A/S All Season 225/40ZR18 92W XL Passenger Tire

Lionhart Ramani A/S All Season 225/40ZR18 92W XL Passenger Tire

Lionhart$68.700.0★

▲ 172%
Accelera Iota EVT Passenger Car All-Season High Performance Radial Tire-225/40R18 225/40ZR18 225/40/18 225/40-18 92Y Load Range XL 4-Ply BSW Black Side Wall UTQG 320AA

Accelera Iota EVT Passenger Car All-Season High Performance Radial Tire-225/40R18 225/40ZR18 225/40/18 225/40-18 92Y Load Range XL 4-Ply BSW Black Side Wall UTQG 320AA

Accelera$67.504.3★

▲ 96%
Set of 4 Mastertrack M-TRAC HP 225/40R18 92W XL High Performance All Season Passenger Tires 225/40/18 + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 420AA

Set of 4 Mastertrack M-TRAC HP 225/40R18 92W XL High Performance All Season Passenger Tires 225/40/18 + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 420AA

Mastertrack$339.404.8★

▲ 72%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +5.0% search growth over the last 90 days.
5K4KSpike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money36%

“Great value for price”

Quality-Overall22%

“Ride quality is very nice too”

Wheel Quality15%

“Great tires for a great price”

Size-Overall10%

“Exact fit”

Advertised Vs Actual Product6%

“Does the job”

Durability4%

“durability so far”

Friction3%

“Traction is decent”

Ease Of Use2%

“feels great when driving”

Tread Pattern Pitch1%

“I was especially impressed with the wet traction — the car feels planted”

Comfort-Overall1%

“Very quiet and comfortable tire”

What buyers complain about

Quality-Overall100%

“CHEAP ANS TERRIBLE”

Top return reasons

Size-Overall70%
Advertised Vs Actual Product6%
Functionality-Overall5%
Compatibility-Overall5%
Value For Money3%
Quality-Overall3%
Product Condition2%
Assembly/Installation2%
Durability1%
Thin1%