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225/40/19

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Prices mostly outside the sweet spot ($65.80–$390.44) — this niche doesn't clear our bar today.

Market size 12Growth 48Conversion 12Competition 46Returns 99Price range 11Avg price 54Brand share 53Review moat 68Quality gap 33

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Review moat

Good770.25

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$163.23

avg listing price — sweet spot $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Growth

Okay+18.2%

90-day search growth — must beat 0% to launch

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$48K

$48K/yr · 31K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Price range

Bad$65.80–$390.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

25

Top-5 brand share

73%

Open market

21%

  • Fullway31%
  • Pirelli18%
  • ATLANDER9%
  • Landspider9%
  • Aplus7%
  • Continental6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$5K15%$7K20%$10K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 60 weeks — +18.2% search growth over the last 90 days.
800600Spike '25Prime Day '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality30%

“Great tires”

Value For Money30%

“These tires are awesome for the money”

Size-Overall20%

“Exact size”

Grip10%

“Great grip on the road”

Quality-Overall10%

“Great tires for the price and great performance”

Top return reasons

Size-Overall76%
Compatibility-Overall8%
Value For Money4%
Assembly/Installation4%
Quality-Overall4%
Maintenance And Repair4%