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51

215/85r16

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($94.67–$734.54) keeps it on the watch list.

Market size 24Growth 50Conversion 20Competition 82Returns 100Price range 1Avg price 43Brand share 66Review moat 91Quality gap 25

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Review moat

Great175.33

avg incumbent reviews — the moat a new listing must climb

Competition

Great33%

top-5 click share — an open shelf

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Growth

Okay+20.0%

90-day search growth — must beat 0% to launch

Avg price

Okay$217.70

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$97K

$97K/yr · 28K searches

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad$94.67–$734.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

29

Top-5 brand share

66%

Open market

31%

  • Evoluxx31%
  • Aplus13%
  • Accelera9%
  • Firestone7%
  • AMERICUS6%
  • Continental4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$6K9%$9K12%$12K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)8 products missing review or click data not plotted

All 36 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +20.0% search growth over the last 90 days.
800600Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money48%

“Great deal”

Size-Overall21%

“Great fit”

Quality-Overall19%

“This is an excellent tire”

Friction7%

“Fit perfect nicely made good traction”

Tread Pattern Pitch5%

“Good tread depth, balances easily, delivered much quicker than expected”

What buyers complain about

Durability100%

“Disappointed steel belt blew out”

Top return reasons

Size-Overall40%
Advertised Vs Actual Product30%
Product Condition20%
Assembly/Installation10%