215/75/15 tires
Skip itPrices mostly outside the sweet spot ($74.50–$459.17) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Review moat
Great276.78avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Good+29.0%90-day search growth — must beat 0% to launch
Avg price
Okay$180.93avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$101K$101K/yr · 75K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$74.50–$459.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
27
Top-5 brand share
63%
Open market
29%
- HANKOOK18%
- Lexani14%
- Armstrong11%
- Ironman10%
- ハイダ(HAIDA)10%
- TRAVELSTAR9%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hankook H735 KINERGY ST Touring Radial Tire-215/75R15 100T
HANKOOK$75.234.6★1,817 rev
Lexani Terrain Beast AT 215/75R15 100T
Lexani$84.164.4★728 rev
Set of 4 (FOUR) Armstrong Tru-Trac AT II Truck/SUV A/T All-Terrain Off-Road Radial Tires-215/75R15 215/75/15 215/75-15 100S Load Range SL 4-Ply BSW Black Side Wall
Armstrong$378.170.0★0 rev
Ironman RB-12 NWS 215/75R15 100S
Ironman$75.944.4★65 rev
Haida Puma HD818 M/T Mud Off-Road Light Truck Radial Tire-215/75R15 215/75/15 215/75-15 100S Load Range SL 4-Ply BSW Black Side Wall
ハイダ(HAIDA)$88.664.5★30 rev
Newest
by launch dateSet of 4 (FOUR) Armstrong Tru-Trac AT II Truck/SUV A/T All-Terrain Off-Road Radial Tires-215/75R15 215/75/15 215/75-15 100S Load Range SL 4-Ply BSW Black Side Wall
Armstrong$378.170 rev
Set of 4 (FOUR) Aplus Shredder AT Truck/SUV A/T All-Terrain Off-Road Radial Tires-215/75R15 215/75/15 215/75-15 100T Load Range SL 4-Ply BSW Black Side Wall 660AA
Aplus$340.791 rev
Set of 4 (FOUR) Evoluxx Rotator M/T Mud Off-Road Light Truck Radial Tires-LT215/75R15 215/75/15 215/75-15 100/97Q Load Range C LRC 6-Ply BSW Black Side Wall
Evoluxx$401.071 rev
Set of 2 (TWO) Evoluxx Rotator M/T Mud Off-Road Light Truck Radial Tires-LT215/75R15 215/75/15 215/75-15 100/97Q Load Range C LRC 6-Ply BSW Black Side Wall
Evoluxx$217.920 rev
Aplus Shredder A/T All Terrain 215/75R15 100T Light Truck Tire
Aplus$74.500 rev
Trending
90-day click momentumSet of 4 (FOUR) Armstrong Tru-Trac AT II Truck/SUV A/T All-Terrain Off-Road Radial Tires-215/75R15 215/75/15 215/75-15 100S Load Range SL 4-Ply BSW Black Side Wall
Armstrong$378.170.0★
Arisun Aresta ZG02 All-Season Truck/SUV Touring Radial Tire-215/75R15 215/75/15 215/75-15 100T Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA
Arisun$75.130.0★
Set of 2 (TWO) Evoluxx Rotator M/T Mud Off-Road Light Truck Radial Tires-LT215/75R15 215/75/15 215/75-15 100/97Q Load Range C LRC 6-Ply BSW Black Side Wall
Evoluxx$217.920.0★
Aplus Shredder A/T All Terrain 215/75R15 100T Light Truck Tire
Aplus$74.500.0★
Ironman rb-12 nws P215/75R15 100S bsw all-season tire
Ironman$74.815.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great tires”
“Very happy with the performance”
“Its not bad for the price”
“Fit perfectly”
“Long lasting and good tread design for hauling”
“They are holding up well”
“Arrived as described”
“Love how it completely changed the look of my car”
“Long lasting and good tread design for hauling”
What buyers complain about
“Trash”
“Have not installed them yet”
“White wall is pilling off”