215/70r15
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($59.77–$325.03) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good781.03avg incumbent reviews — the moat a new listing must climb
Avg price
Good$133.63avg listing price — sweet spot $15–$100
Market size
Okay$169K$169K/yr · 83K searches
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$59.77–$325.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
28
Top-5 brand share
63%
Open market
30%
- Fullway20%
- Aplus18%
- HANKOOK11%
- STARFIRE7%
- TRAVELSTAR7%
- Armstrong7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aplus Comfort HP Touring 215/70R15 98T Passenger Tire
Aplus$63.304.7★141 rev
Fullway HP108 All-Season Passenger Car Performance Radial Tire-215/70R15 215/70/15 215/70-15 98H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$71.774.5★13,514 rev
Starfire Solarus AS All-Season 215/70R15 98T Tire
STARFIRE$68.744.6★3,142 rev
Hankook H735 KINERGY ST Touring Radial Tire-215/70R15 98T
HANKOOK$94.814.6★1,817 rev
Armstrong Blu-Trac PC All-Season Passenger Car Touring Radial Tire-215/70R15 215/70/15 215/70-15 98H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Armstrong$67.604.8★417 rev
Newest
by launch date
Set of 4 (FOUR) Aplus Comfort HP Passenger Car All-Season Radial Tires-215/70R15 215/70/15 215/70-15 98T Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA
Aplus$261.994 rev
Set of 2 (TWO) Aplus Comfort HP Passenger Car All-Season Radial Tires-215/70R15 215/70/15 215/70-15 98T Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA
Aplus$131.194 rev
Set of 4 (FOUR) Landspider Citytraxx G/P All-Season Passenger Car Performance Radial Tires-215/70R15 215/70/15 215/70-15 98H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA
Landspider$278.901 rev
Westlake Foray RP218 All Season 215/70R15 98H Passenger Tire
WESTLAKE$70.730 rev
Aplus Comfort HP Touring 215/70R15 98T Passenger Tire
Aplus$63.30141 rev
Trending
90-day click momentumHankook H735 KINERGY ST Touring Radial Tire-215/75R15 100T
HANKOOK$75.234.6★
Montreal Eco-2 Performance 215/70R15 98H Passenger Tire
Montreal$61.935.0★
Ironman iMove Gen2 AS 215/70R15 98T BSW
Ironman$59.770.0★
Hankook Kinergy ST (H735) 215/70R15 98T
HANKOOK$81.144.5★
Set of 2 (Two) Finalist UN109 All Season 215/70R15 98T SL Radial Passenger Car Tires 215/70R15 - Includes 3-Year Road Hazard Warranty (Tire Only)
Finalist$145.434.7★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +2.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“easy riding tires”
“great value for the money”
“good tires”
“Fit great”
“good looking tread pattern”
“For the price and durability, I probably will buy then again”
“Easy to install”
“Long lasting and good tread design for hauling”
“Arrived as described”
“they handle absolutely great”
What buyers complain about
“Unsafe, terrible quality”
“just the wrong size from what I intended to ordee”