215/65r16 tires
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($59.57–$347.10) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Great305.57avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Avg price
Good$148.50avg listing price — sweet spot $15–$100
Market size
Okay$222K$222K/yr · 85K searches
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$59.57–$347.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
43
Top-5 brand share
41%
Open market
54%
- Forceum12%
- SAILUN8%
- TRAVELSTAR7%
- Evoluxx7%
- STARFIRE6%
- Fullway6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sailun Atrezzo SH408 All Season 215/65R16 98T Passenger Tire
SAILUN$73.724.8★29 rev
Forceum Hena 215/65R16XL 102V Tire
Forceum$67.444.6★939 rev
Starfire Solarus AS All-Season 215/65R16 98H Tire
STARFIRE$73.264.6★2,591 rev
Set of 4 (Four) Travelstar UN99 All Season 215/65R16 98H All Season Radial Passenger Car Tire 215/65/16 - Includes Three-Year Road Hazard Warranty (Tire Only)
TRAVELSTAR$317.064.6★308 rev
Barkley Everlast Plus 215/65R16 98T All Season Tire UTQG 560AA / 50K Miles Warranty
Barkley$66.974.7★29 rev
Newest
by launch date
Set of 4 (FOUR) Forceum Hena All-Season Truck/SUV Performance Radial Tires-215/65R16 215/65/16 215/65-16 102V Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA
Forceum$300.451 rev
Barkley Everlast Plus 215/65R16 98T All Season Tire UTQG 560AA / 50K Miles Warranty
Barkley$66.9729 rev
Set of 4 (FOUR) Aplus Comfort HP Passenger Car All-Season Radial Tires-215/65R16 215/65/16 215/65-16 98H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA
Aplus$275.681 rev
Aplus Shredder AT Truck/SUV A/T All-Terrain Off-Road Radial Tire-215/65R16 215/65/16 215/65-16 98H Load Range SL 4-Ply BSW Black Side Wall 660AA
Aplus$82.9627 rev
Set of 2 (TWO) Aplus Comfort HP Passenger Car All-Season Radial Tires-215/65R16 215/65/16 215/65-16 98H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA
Aplus$138.451 rev
Trending
90-day click momentum
Set of 4 (FOUR) Aplus Shredder AT Truck/SUV A/T All-Terrain Off-Road Radial Tires-215/65R16 215/65/16 215/65-16 98H Load Range SL 4-Ply BSW Black Side Wall 660AA
Aplus$347.105.0★
Set of 4 (FOUR) Forceum Hena All-Season Truck/SUV Performance Radial Tires-215/65R16 215/65/16 215/65-16 102V Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA
Forceum$300.455.0★
Aplus Shredder AT Truck/SUV A/T All-Terrain Off-Road Radial Tire-215/65R16 215/65/16 215/65-16 98H Load Range SL 4-Ply BSW Black Side Wall 660AA
Aplus$82.964.8★
Set of 2 (Two) Finalist UN109 All Season 215/65R16 98H SL Passenger Car Tires 215/65R16 - Includes 3-Year Road Hazard Warranty (Tire Only)
Finalist$154.504.7★
Set of 4 (FOUR) Landgolden LG17 All-Season Passenger Car Performance Radial Tires-215/65R16 215/65/16 215/65-16 98H Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA
Landgolden$270.750.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great tires for the price”
“Great tires”
“quality was as good as the name brand tires”
“Fits perfectly”
“Durable”
“Tires, which have good traction, and also quiet”
“they handle absolutely great”
“tread still looking good”
What buyers complain about
“Cheap”
“only will last 20,000 miles a year”
“just the wrong size from what I intended to ordee”
“The tires become very slippery during rainy weather”
“they are not worth the money”