215/60r17
Skip itPrices mostly outside the sweet spot ($69.25–$348.43) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Review moat
Great452.55avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good$148.05avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay$177K$177K/yr · 70K searches
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$69.25–$348.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
21
Top-5 brand share
72%
Open market
23%
- Fullway28%
- Evoluxx20%
- Aplus9%
- TRAVELSTAR9%
- STARFIRE6%
- HANKOOK5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Set of 4 (FOUR) Fullway PC369 All-Season Passenger Car Performance Radial Tires-215/60R17 215/60/17 215/60-17 96H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$304.684.6★121 rev
Evoluxx Capricorn HP All-Season Passenger Car Performance Radial Tire-215/60R17 215/60/17 215/60-17 96H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Evoluxx$71.574.6★779 rev
Set of 4 (Four) Travelstar UN99 All Season 215/60R17 96H All Season Radial Passenger Car Tire 215/60/17 - Includes Three-Year Road Hazard Warranty (Tire Only)
TRAVELSTAR$332.594.6★308 rev
Set of 2 (TWO) Fullway PC369 All-Season Passenger Car Performance Radial Tires-215/60R17 215/60/17 215/60-17 96H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$152.874.6★51 rev
Set of 4 (FOUR) Aplus Performax SUV/CUV Passenger Car All-Season Highway Radial Tires-215/60R17 215/60/17 215/60-17 96V Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA
Aplus$291.395.0★2 rev
Newest
by launch dateSet of 4 (FOUR) Aplus Performax SUV/CUV Passenger Car All-Season Highway Radial Tires-215/60R17 215/60/17 215/60-17 96V Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA
Aplus$291.392 rev
Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Passenger Car Performance Radial Tires-215/60R17 215/60/17 215/60-17 96H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA
Evoluxx$294.571 rev
Set of 2 (TWO) Evoluxx Capricorn 4X4 HP All-Season Passenger Car Performance Radial Tires-215/60R17 215/60/17 215/60-17 96H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA
Evoluxx$148.494 rev
Lionhart Imara H/T Highway 215/60R17 96H Light Truck Tire
Lionhart$69.252 rev
Aplus Performax SUV/CUV Highway 215/60R17 96V Passenger Tire
Aplus$72.1041 rev
Trending
90-day click momentumLionhart Imara H/T Highway 215/60R17 96H Light Truck Tire
Lionhart$69.255.0★
Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Passenger Car Performance Radial Tires-215/60R17 215/60/17 215/60-17 96H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA
Evoluxx$294.575.0★
Set of 4 (FOUR) Aplus Performax SUV/CUV Passenger Car All-Season Highway Radial Tires-215/60R17 215/60/17 215/60-17 96V Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA
Aplus$291.395.0★
Evoluxx Capricorn HP All-Season Passenger Car Performance Radial Tire-215/60R17 215/60/17 215/60-17 96H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Evoluxx$71.574.6★
Set of 2 (TWO) Evoluxx Capricorn 4X4 HP All-Season Passenger Car Performance Radial Tires-215/60R17 215/60/17 215/60-17 96H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA
Evoluxx$148.494.2★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +3.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great tires”
“Great value”
“Very good quality”
“fit great”
“As described”
“Have no problems”
“For the price and durability, I probably will buy then again”
“Installation was easy”
“The tread seems good quality”
“They also provide good grip on the road”
What buyers complain about
“Not expecting them to last over 2 years”
“just the wrong size from what I intended to ordee”
“I've seen other reviews that say these are hard to balance due to poor quality”