215/60r16
Skip itPrices mostly outside the sweet spot ($56.76–$313.18) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Market size
Good$634K$634K/yr · 318K searches
Avg price
Good$127.06avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Good1,323.89avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$56.76–$313.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
32
Top-5 brand share
73%
Open market
23%
- Fullway45%
- Crossmax12%
- Lexani5%
- Forceum5%
- HANKOOK5%
- Barkley5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Set of 4 Fullway 215/60R16 All-Season Radial Tires 99V Load Range XL 4-Ply BSW UTQG 380AA
Fullway$275.304.6★718 rev
Fullway HP108 All-Season Passenger Car Performance Radial Tire-215/60R16 215/60/16 215/60-16 99V Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$69.244.5★13,514 rev
Crossmax 215/60R16 95V CT-1
Crossmax$63.214.6★446 rev
Set of 2 (TWO) Fullway HP108 All-Season Passenger Car Performance Radial Tires-215/60R16 215/60/16 215/60-16 99V Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$138.454.6★343 rev
Lexani LXTR-203 215/60R16 95V
Lexani$60.354.6★184 rev
Newest
by launch date
HORSESHOE TOKMAK 2 New 215/60R16 99V XL Andalusia High Performance Radial Touring Tires M/S A/S BSW 215 60 16 All Season All Terrain (2 215/60R16 99V XL)
HORSESHOE$113.043 rev
Barkley Everlast 215/60R16 95H All Season Tire UTQG 600AA / 50K Miles Warranty
Barkley$61.925 rev
Ironman iMove PT Plus All Season 215/60R16 95H Passenger Tire
Ironman$68.8115 rev
Set of 4 (Four) Travelstar UN99 All Season 215/60R16 95H All Season Radial Passenger Car Tire 215/60/16 - Includes Three-Year Road Hazard Warranty (Tire Only)-UTQG 440AA
TRAVELSTAR$294.31308 rev
Set of 4 Mastertrack M-TRAC TOUR 215/60R16 95H All Season High Performance Passenger Tires 215/60R16 + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 560AA
Mastertrack$313.18257 rev
Trending
90-day click momentumHORSESHOE TOKMAK 2 New 215/60R16 99V XL Andalusia High Performance Radial Touring Tires M/S A/S BSW 215 60 16 All Season All Terrain (2 215/60R16 99V XL)
HORSESHOE$113.045.0★
Leao Lion Sport HP3 215/60R16 95H BSW
LEAO$56.764.6★
Barkley Everlast 215/60R16 95H All Season Tire UTQG 600AA / 50K Miles Warranty
Barkley$61.924.6★
Hankook Kinergy ST H735 all_ Season Radial Tire-215/60R16 95H
HANKOOK$103.314.6★
Crossmax 215/60R16 95V CT-1
Crossmax$63.214.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great tires”
“Great price”
“They are quality tires and delivered before schedule and looks great”
“Fits perfectly”
“Installation was easy”
“Durable”
“It's what I wanted”
“Great tires”
“Convenient”
“Great tread”
What buyers complain about
“no longevity”
“Cheap”
“stinks for support”
“Pop easily”
“Because it doesn't have a warranty, I bought this tire for my daughter, and in just a month and a half, the tread has worn down about 70%”
“Nowhere near what was represented”
“will they last as long only time will tell pretty grippy when you break them in Ill probably buy them again if they do good”