215/55r17 tires
Launch itA $1.4M/yr market growing +7.1% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 473K searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good$147.16avg listing price — sweet spot $15–$100
Review moat
Good1,295.93avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$63.15–$344.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
40
Top-5 brand share
63%
Open market
33%
- Ironman23%
- Fullway23%
- Lexani6%
- Goodyear6%
- Forceum5%
- Landspider4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ironman iMove Gen 2 A/S P215/55R17 94V Passenger Tire
Ironman$65.384.6★1,505 rev
Fullway HP108 All-Season Passenger Car High Performance Radial Tire-215/55R17 215/55ZR17 215/55/17 215/55-17 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$71.794.5★13,514 rev
Set of 2 (TWO) Fullway HP108 All-Season Passenger Car High Performance Radial Tires-215/55R17 215/55ZR17 215/55/17 215/55-17 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$143.984.6★1,309 rev
Lexani LXUHP-207 215/55ZR17 98W XL
Lexani$67.644.6★158 rev
IRONMAN GR906 215/55R17 94H
Ironman$65.004.6★591 rev
Newest
by launch date
HORSESHOE TOKMAK 2 New 215/55ZR17 215/55R17 98W XL Andalusia High Performance Radial Touring Tires M/S A/S BSW 215 55 17 All Season All Terrain (2 215/55ZR17 98W XL)
HORSESHOE$126.873 rev
Set of 4 (FOUR) Accelera Iota EVT Passenger Car All-Season High Performance Radial Tires-215/55R17 215/55ZR17 215/55/17 215/55-17 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 320AA
Accelera$296.072 rev
Barkley Trackstar UHP 215/55R17 94V All Season Tire UTQG 540AA / 50K Miles Warranty
Barkley$68.0013 rev
Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-215/55R17 215/55ZR17 215/55/17 215/55-17 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA
Aplus$301.136 rev
Set of 4 (FOUR) Landgolden LG27 All-Season Passenger Car High Performance Radial Tires-215/55R17 215/55ZR17 215/55/17 215/55-17 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA
Landgolden$292.9112 rev
Trending
90-day click momentumSet of 4 (FOUR) Accelera Iota EVT Passenger Car All-Season High Performance Radial Tires-215/55R17 215/55ZR17 215/55/17 215/55-17 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 320AA
Accelera$296.073.5★
Set of 4 (FOUR) Forceum Octa All-Season Passenger Car Performance Radial Tires-215/55R17 215/55ZR17 215/55/17 215/55-17 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA
Forceum$289.284.5★
HORSESHOE TOKMAK 2 New 215/55ZR17 215/55R17 98W XL Andalusia High Performance Radial Touring Tires M/S A/S BSW 215 55 17 All Season All Terrain (2 215/55ZR17 98W XL)
HORSESHOE$126.875.0★
Royal Black Racing Trac Racing 215/55ZR17 98W XL Passenger Tire
ROYALBLACK$63.154.8★
Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-215/55R17 215/55ZR17 215/55/17 215/55-17 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA
Aplus$301.135.0★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +7.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very good tires, comfortable ride”
“Best price”
“it looks well made”
“Exactly what I needed”
“They turned out to be very durable”
“Perfect fit”
“the tire grip is spectacular”
“can't wait to install”
“Great tires”
“Safe”
What buyers complain about
“They are not good tires”
“Not sure about long-term durability yet”
“I couldnt originally afford to spend the extra money on tires when I bought these”
“Sticky”
“smooth only thing it was a bit to big for my vehicle”
“I have a problem with one of them I take my care to install the”
“I can't even drive 70 m/h. Once I get to 65 m/h, the car start shaking. I have to reduce the speed.”
“Tired seem to be a little heavier”