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50

215/55r16 tires

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($57.09–$309.37) keeps it on the watch list.

Market size 38Growth 50Conversion 18Competition 56Returns 99Price range 17Avg price 70Brand share 67Review moat 65Quality gap 23

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Good$115.19

avg listing price — sweet spot $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Good913.27

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Growth

Good+20.3%

90-day search growth — must beat 0% to launch

Market size

Okay$191K

$191K/yr · 114K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Price range

Bad$57.09–$309.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

31

Top-5 brand share

65%

Open market

32%

  • Fullway34%
  • Accelera12%
  • Evoluxx9%
  • Aplus6%
  • Barkley4%
  • Milestar3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$19K20%$38K30%$57K40%$76K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 26 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +20.3% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money39%

“Not bad for the price”

Quality-Overall28%

“2nd set of tire great quality and great price”

Size-Overall12%

“the fit was perfect”

Wheel Quality11%

“Seems like good quality tires”

Friction4%

“decent traction”

Strength2%

“They're solid tires”

Comfort-Overall1%

“The car feels more comfortable overall”

Design-Overall1%

“Tread design looks clean and sporty”

What buyers complain about

Durability33%

“Dead after 2 months”

Size-Overall33%

“This tire looks really tiny”

Grip17%

“Lack of grip in snow”

Top return reasons

Size-Overall69%
Advertised Vs Actual Product10%
Value For Money10%
Quality-Overall4%
Functionality-Overall4%
Durability2%
Pressure2%