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215/45r18

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Prices mostly outside the sweet spot ($67.12–$324.12) — this niche doesn't clear our bar today.

Market size 16Growth 51Conversion 17Competition 68Returns 100Price range 13Avg price 63Brand share 60Review moat 85Quality gap 28

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Review moat

Great300.81

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$135.54

avg listing price — sweet spot $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Growth

Good+21.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$63K

$63K/yr · 35K searches

Price range

Bad$67.12–$324.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

32

Top-5 brand share

69%

Open market

23%

  • Accelera23%
  • HANKOOK17%
  • Lexani11%
  • Aplus10%
  • Barkley8%
  • Lionhart8%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$6K12%$8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 32 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 49 weeks — +21.3% search growth over the last 90 days.
1K600Spike '25Black Friday '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money30%

“Good deal”

Quality-Overall25%

“Good quality tires”

Wheel Quality14%

“Good tires”

Grip6%

“nice grip on the road”

Friction6%

“dry traction is awesome compared to the Walmart Goodyears”

Durability5%

“The tread design looks durable”

Strength5%

“These are still going strong months later”

Functionality-Overall5%

“But for the money, they work”

Size-Overall2%

“Good fit on a 2017 corolla sport”

What buyers complain about

Quality-Overall40%

“These tires were not good”

Comfort-Overall20%

“Makes me feel a little uneasy”

Durability20%

“the tire blew out in 4 months”

Smell10%

“Was thinking the reviewer who mentioned smell was picky”

Top return reasons

Size-Overall70%
Compatibility-Overall8%
Advertised Vs Actual Product7%
Value For Money6%
Product Condition3%
Functionality-Overall2%
Quality-Overall2%
Maintenance And Repair1%
Assembly/Installation1%