215/40/18
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Review moat
Great181.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$150.75avg listing price — sweet spot $15–$100
Growth
Good+23.9%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad$64.67–$322.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$50K$50K/yr · 36K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
22
Top-5 brand share
84%
Open market
10%
- Nokian Tyres42%
- Arroyo19%
- Forceum10%
- VERCELLI6%
- Aplus6%
- Landgolden6%
- Open — no brand owns it (3 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lexani LXUHP-207 215/40ZR18 89W XL
Nokian Tyres$69.074.1★51 rev
Arroyo Grand Sport A/S 215/40ZR18 89W BSW Tire
Arroyo$65.124.5★835 rev
Vercelli II 215/40R18 Tire 89W XL 215/40/18 215 40 18 BSW Black Side Wall All-Season Capabilities
VERCELLI$65.894.1★7 rev
Forceum Hexa-R 215/40R18XL 89Y Tire
Forceum$72.894.6★644 rev
Set of 4 (FOUR) Landgolden LG27 All-Season Passenger Car High Performance Radial Tires-215/40R18 215/40ZR18 215/40/18 215/40-18 89W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA
Landgolden$282.285.0★4 rev
Newest
by launch date
Set of 4 (FOUR) Forceum Hexa-R All-Season Passenger Car High Performance Radial Tires-215/40R18 215/40/18 215/40-18 89Y Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA
Forceum$322.671 rev
Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-215/40R18 215/40ZR18 215/40/18 215/40-18 89W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA
Aplus$271.300 rev
Vercelli II 215/40R18 Tire 89W XL 215/40/18 215 40 18 BSW Black Side Wall All-Season Capabilities
VERCELLI$65.897 rev
Aplus Pro Racing 215/40ZR18 89W XL Racing Tire
Aplus$64.67269 rev
Lionhart Ramani A/S All Season 215/40ZR18 89W XL Passenger Tire
Lionhart$72.470 rev
Trending
90-day click momentumSet of 4 (FOUR) Forceum Hexa-R All-Season Passenger Car High Performance Radial Tires-215/40R18 215/40/18 215/40-18 89Y Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA
Forceum$322.675.0★
Vercelli II 215/40R18 Tire 89W XL 215/40/18 215 40 18 BSW Black Side Wall All-Season Capabilities
VERCELLI$65.894.1★
Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-215/40R18 215/40ZR18 215/40/18 215/40-18 89W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA
Aplus$271.300.0★
Aplus Pro Racing 215/40ZR18 89W XL Racing Tire
Aplus$64.674.6★
Arroyo Grand Sport A/S 215/40ZR18 89W BSW Tire
Arroyo$65.124.5★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +23.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great tire”
“Fits perfectly”
“Meet my expectations”
“Great grip”