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205/70r15

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Weak search conversion (1.2%) — this niche doesn't clear our bar today.

Market size 28Growth 44Conversion 15Competition 60Returns 100Price range 18Avg price 66Brand share 58Review moat 67Quality gap 32

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Good803.94

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$127.12

avg listing price — sweet spot $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Growth

Okay+15.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$118K

$118K/yr · 77K searches

Price range

Bad$55.47–$307.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

31

Top-5 brand share

70%

Open market

23%

  • Fullway28%
  • Ironman13%
  • TRAVELSTAR11%
  • HANKOOK9%
  • Forceum9%
  • Accelera7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$5K8%$9K12%$14K16%$19K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 34 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +15.3% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Black Friday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“Good quality”

Value For Money29%

“Good for the money”

Wheel Quality19%

“a smooth ride”

Durability6%

“They feel incredibly durable and well built, giving me confidence on both short trips and longer drives”

Functionality-Overall5%

“it been running perfectly”

Friction4%

“Plenty of traction”

Size-Overall2%

“they fit perfectly”

Design-Overall2%

“Absolutely perfect for my project”

Comfort-Overall1%

“What stands out the most is how smooth the ride is theres a noticeable difference in comfort”

What buyers complain about

Quality-Overall63%

“They are the worse tires ever”

Assembly/Installation25%

“Mediocre installers, Tires are ok,”

Durability13%

“Last week they literally exploded while driving”

Top return reasons

Size-Overall71%
Advertised Vs Actual Product15%
Tread Pattern Pitch8%
Compatibility-Overall6%