205/65r16
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($57.68–$303.32) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good711.93avg incumbent reviews — the moat a new listing must climb
Avg price
Good$133.01avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Okay$242K$242K/yr · 123K searches
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$57.68–$303.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
30
Top-5 brand share
60%
Open market
34%
- Fullway20%
- BlackHawk16%
- Aplus10%
- STARFIRE7%
- Goodyear7%
- Barkley7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BlackHawk Street-H HH11 UHP 205/65R16 95H Passenger Tire
BlackHawk$63.014.7★124 rev
Set of 4 (FOUR) Fullway PC369 All-Season Passenger Car Performance Radial Tires-205/65R16 205/65/16 205/65-16 95H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$270.404.7★183 rev
Aplus Comfort HP Touring 205/65R16 95H Passenger Tire
Aplus$57.684.7★141 rev
Starfire Solarus AS All-Season 205/65R16 95H Tire
STARFIRE$71.624.6★2,591 rev
Barkley Everlast 205/65R16 95H All Season Tire UTQG 600AA / 50K Miles Warranty
Barkley$64.075.0★2 rev
Newest
by launch dateBarkley Everlast 205/65R16 95H All Season Tire UTQG 600AA / 50K Miles Warranty
Barkley$64.072 rev
Set of 4 (FOUR) Aplus Comfort HP Passenger Car All-Season Radial Tires-205/65R16 205/65/16 205/65-16 95H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA
Aplus$265.784 rev
Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Passenger Car Performance Radial Tires-205/65R16 205/65/16 205/65-16 95H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Evoluxx$279.350 rev
Lexani Quattro Tempo Tour AW All Weather P205/65R16 95H Passenger Tire
Lexani$68.081 rev
Ironman iMove PT Plus All Season 205/65R16 95H Passenger Tire
Ironman$71.462 rev
Trending
90-day click momentumSet of 4 (FOUR) Evoluxx Capricorn HP All-Season Passenger Car Performance Radial Tires-205/65R16 205/65/16 205/65-16 95H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Evoluxx$279.350.0★
Aplus Comfort HP Touring 205/65R16 95H Passenger Tire
Aplus$57.684.7★
Lexani Quattro Tempo Tour AW All Weather P205/65R16 95H Passenger Tire
Lexani$68.085.0★
Barkley Everlast 205/65R16 95H All Season Tire UTQG 600AA / 50K Miles Warranty
Barkley$64.075.0★
Set of 4 (FOUR) Aplus Comfort HP Passenger Car All-Season Radial Tires-205/65R16 205/65/16 205/65-16 95H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA
Aplus$265.785.0★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +8.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Tires”
“Great quality tires”
“Great tire for the price”
“they seem to be as advertised”
“were still reasonable as replacements for a 27 year old minivan that had dry rotted sidewalls were unsafe even though they had good tread”
“Excellent driving tire”
“provide very good grip on the pavement”
“As simple as that”
“Brand new and feels good so far when driving”
“Very comfy”
What buyers complain about
“Poor Quality Tires”
“they wear out abnormally fast”
“Was worried because of the price”
“Old”
“Wrong size sent to me”
“Thick thread”