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51

205/55r16 tires

Worth a look

Shows low returns (0.0%), but prices mostly outside the sweet spot ($50.62–$283.74) keeps it on the watch list.

Market size 86Growth 29Conversion 26Competition 47Returns 100Price range 21Avg price 70Brand share 40Review moat 63Quality gap 25

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Market size

Great$1.5M

$1.5M/yr · 608K searches

Avg price

Good$116.13

avg listing price — sweet spot $15–$100

Review moat

Good974.13

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$50.62–$283.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

36

Top-5 brand share

81%

Open market

16%

  • Fullway41%
  • Forceum16%
  • Ironman14%
  • Barkley6%
  • Landspider4%
  • Falken3%
  • Open — no brand owns it (10 brands, 16%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$148K20%$295K30%$443K40%$590K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.
250K150KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 10.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money31%

“Great tire for the price”

Wheel Quality27%

“Good price and good tires”

Quality-Overall22%

“Value for money quality is great”

Advertised Vs Actual Product4%

“As advertised”

Size-Overall4%

“Looks great fits perfect”

Durability2%

“Very durable”

Tread Pattern Pitch2%

“Nice tread design”

Friction2%

“decent traction”

Strength1%

“sturdy”

Product Condition1%

“Brand new and feels good so far when driving”

What buyers complain about

Quality-Overall27%

“Poor quality”

Durability25%

“Wore down quickly”

Value For Money15%

“Beware prices that are too low”

Thickness4%

“Thick thread”

Size-Overall4%

“The reason for the return the rims of the tires were to small”

Fuel Efficiency4%

“Gas mileage is bad”

Tread Pattern Pitch2%

“chunks of the tread are breaking off”

Product Condition2%

“Old”

Assembly/Installation1%

“$20 now wasted in tire installation that the shop won't refund”

Top return reasons

Size-Overall72%
Compatibility-Overall10%
Value For Money5%
Advertised Vs Actual Product3%
Functionality-Overall2%
Quality-Overall2%
Maintenance And Repair1%
Durability1%
Assembly/Installation1%
Thin1%