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205/45/17 tires

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A small market ($30K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 36Conversion 10Competition 70Returns 100Price range 21Avg price 71Brand share 82Review moat 70Quality gap 23

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Brand share

Great53%

top-5 brand share — no brand owns this niche

Avg price

Good$111.82

avg listing price — sweet spot $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Good688.39

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+9.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$57.76–$261.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$30K

$30K/yr · 33K searches

Competition

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 flat

Sellers

30

Top-5 brand share

53%

Open market

39%

  • Fullway20%
  • Lexani9%
  • Accelera9%
  • Landgolden8%
  • Forceum8%
  • Aplus8%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$8936%$2K9%$3K12%$4K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 31 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +9.1% search growth over the last 90 days.
900700Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money40%

“Great for the price”

Wheel Quality28%

“Great tires”

Quality-Overall13%

“Happy tire shopping”

Advertised Vs Actual Product10%

“Tires were as described”

Durability5%

“These tires were great lasted 2 years until it started cracking on the outer walls”

Tread Pattern Pitch3%

“Through the twisties these tires are really grippy and feel confident”

Strength3%

“These tires handle great”

Top return reasons

Size-Overall89%
Compatibility-Overall5%
Advertised Vs Actual Product3%
Product Condition3%