2020 subaru forester cabin air filter
Worth a lookShows searches that convert (18.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 6% kills the launch gate
Avg price
Great$18.94avg listing price — sweet spot $15–$100
Price range
Great$9.64–$32.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Growth
Good+45.3%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay$138K$138K/yr · 40K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,776.81avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
33
Top-5 brand share
60%
Open market
34%
- EPAuto18%
- ECOGARD16%
- Puroma9%
- RVgolf9%
- SPEARHEAD8%
- A-Premium6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EPAuto CP930 (CF10930) Cabin Air Filter Replacement for Subaru Forester (2009-2018) WRX (2012-2021) WRX STI (2013-2021) Impreza (2008-2016) Crosstrek XV Crosstrek (2013-2017)
EPAuto$14.624.7★3,528 rev
ECOGARD XC11800 Premium Cabin Air Filter | Fits 2019-2024 Subaru Forester 2.5L; 2022-2026 WRX 2.4L
ECOGARD$16.684.4★407 rev
Puroma Cabin Air Filter with Activated Carbon Replacement for CP930 CF10930 CAF1869P Subaru: 72880-FG000 Compatible with Crosstrek Forester Impreza WRX WRX STI XV Crosstrek
Puroma$9.814.7★3,189 rev
RVgolf Engine+Cabin Air Filters Set Fit for Subaru Forester 2.5L 2024 2023 2022 2021 2020 2019 Engine Air Filter Replacement Cabin Filter Automotive Accessories# 72880-FL000 16546AA16A
RVgolf$27.134.5★2,399 rev
Spearhead Odor Defense Breathe Easy AC & Heater Cabin Filter | Fits 2019-2024 Forester 2022-2025 WRX Like OEM | Up to 25% Longer Lasting w/Activated Carbon (BE-277)
SPEARHEAD$17.934.7★65,362 rev
Newest
by launch date
Ryvclim Engine Air Filter&Cabin Air Filter Combo Fits Subaru Forester 2019-2024 WRX 2022-2026-CF12775&CA12295
ryvclim$22.7526 rev
Engine & Cabin Air Filter Set for Subaru Forester 2.5L 2024 2023 2022 2021 2020 2019 Air filter for Car Replacement 72880-FL000 16546AA16A Automotive Accessories-2 Pack
StaunchAuto$25.46500 rev
SCREW RHINO Engine Air Filter&Cabin Air Filter Combo Fits Subaru Forester 2009-2018 Crosstrek/XV Crosstrek 2013-2017 Impreza 2008-2016 WRX 2012-2021 WRX STI 2013-2018-CF10930&CA9997
SCREW RHINO$24.6064 rev
A-Premium Cabin Air Filter with Activated Carbon Compatible with Subaru Forester 2019-2024 2.5L WRX 2022-2024 2.4L
A-Premium$12.2426 rev
SERVKITOUR Cabin and Engine Air Filter Set for Forester (2019 2020 2021 2022 2023 2024) 2.5L for WRX (2022-2024) 2.4L Replace 72880-FL000 16546-AA16A
SERVKITOUR$29.1771 rev
Trending
90-day click momentumRyvclim Engine Air Filter&Cabin Air Filter Combo Fits Subaru Forester 2019-2024 WRX 2022-2026-CF12775&CA12295
ryvclim$22.754.5★
A-Premium Cabin Air Filter with Activated Carbon Compatible with Subaru Forester 2019-2024 2.5L WRX 2022-2024 2.4L
A-Premium$12.244.5★
Melejoauto Cabin Air Filter (72880-FL000) Replacment For Forester (2019-2024) WRX (2023-2024)
Melejoauto$13.074.6★
Forccord Cabin & Engine Air Filter Fit for Subaru Forester 2009-2018 H4 2.5L Forester 2014-2018 H4 2.0L Activated Carbon Cabin Filter Replacement CF10930 16546AA090 Car Accessories
Forccord$24.814.6★
RVgolf Engine+Cabin Air Filters Set Fit for Subaru Forester 2.5L 2024 2023 2022 2021 2020 2019 Engine Air Filter Replacement Cabin Filter Automotive Accessories# 72880-FL000 16546AA16A
RVgolf$27.134.5★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +45.3% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“This is very good quality filter”
“The quality of the filter seems reasonable”
“Great value”
“installed without any issues: no complaints there”
“As Advertised”
“quick and easy”
“this performs fine”
“It does help block smells”
“The filter material felt nice and thick and looked better than the original filter I just replaced”
What buyers complain about
“cabin air filter does not”
“it's not compatible with VB WRX”
“Does not fit as advertised”
“Misleading product description”
“Noisy whistling sound”
“new car smell that I don't care for”
“Will snap off while installing”
“It is hard to know the quality of these filters compared to the best”
“Made with cheap plastic”
“slips out”