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2020 kia telluride oil filter housing

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Soft demand (-84.1% this quarter) — this niche doesn't clear our bar today.

Market size 17Growth 0Conversion 98Competition 17Returns 62Price range 95Avg price 95Brand share 42Review moat 98Quality gap 18

Conversion

Incredible17.4%

search→purchase rate — share of searches ending in a sale

Review moat

Incredible45.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$39.37

avg listing price — sweet spot $15–$100

Price range

Incredible$31.76–$47.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 6% kills the launch gate

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$67K

$67K/yr · 10K searches

Competition

Bad80%

top-5 click share — a locked-up shelf

Growth

Bad-84.1%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

11

Top-5 brand share

80%

Open market

13%

  • RANHAOYUYUL28%
  • XINLIN23%
  • RHAOCZIYAUTO12%
  • RARAYC10%
  • JUMOPARTS7%
  • YEHERIT7%
  • Open — no brand owns it (3 brands, 13%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$13K30%$20K40%$27K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 19 weeks — -84.1% search growth over the last 90 days.
175125Mar '26Mar '26Apr '26May '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Excellent fit”

Leak-Proof17%

“No leaks”

Quality-Overall16%

“Excellent product”

Assembly/Installation11%

“Order a good one at the same time you order this assembly”

Value For Money5%

“The price was great”

Material Quality4%

“they use plastic parts so ordering this part in aluminum was great”

Advertised Vs Actual Product4%

“Exactly was was advertised”

Filtration2%

“Filter housing for Charger 3.6. Everything worked perfectly”

Efficiency2%

“Works great no issues”

Design-Overall2%

“Ok. Seems to be built well”

What buyers complain about

Leak-Proof25%

“Leaks”

Quality-Overall13%

“They are junk”

Value For Money8%

“Cost me dearly”

Filtration7%

“The filter that comes with it is junk”

Pressure4%

“not sure of the quality of the oil pressure relief valve”

Instructions/User Manual/Troubleshooting4%

“I hope the torque specs I found online were correct because it came with no instructions”

Top return reasons

Defective Material/Parts18%
Compatibility-Overall13%
Size-Overall13%
Assembly/Installation13%
Leak-Proof9%
Value For Money8%
Quality-Overall5%
Functionality-Overall5%
Metal Quality3%
Filtration3%