2019 hyundai santa fe cabin air filter
Worth a lookShows searches that convert (14.6% search→purchase), but a small market ($93K/yr) keeps it on the watch list.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Great$20.47avg listing price — sweet spot $15–$100
Price range
Great$9.35–$32.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+30.4%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Bad6,036.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$93K$93K/yr · 31K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
17
Top-5 brand share
72%
Open market
21%
- Carory28%
- SPEARHEAD12%
- SERVKITOUR11%
- Femota11%
- EPAuto10%
- ITESIER7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CARORY Cabin Air Filter w/Activated Carbon for Kia Telluride 2020-2023 Hyundai Santa Fe 2019-2020 Genesis GV70 2022-2025 GV80 2021-2025 G70 2019-2023 G80 2017-2025 and More
Carory$9.354.6★90 rev
Spearhead Odor Defense Breathe Easy Cabin Filter | Fits Genesis G70 G80 G90 GV70 GV80/Coupe Hyundai Equus Genesis Kia K900 Stinger Telluride | Up to 25% Longer Lasting w/Activated Carbon (BE-735)
SPEARHEAD$14.684.7★65,362 rev
SERVKITOUR Engine and Cabin Air Filter Set for Telluride (2020 2021 2022 2023 2024 2025) 3.8L for Santa Fe (2019-2020) 2.0L/2.4L Replace 28113A9100 WP10367 97133J5000
SERVKITOUR$32.204.8★97 rev
Femota Lab Certified MERV 13 Cabin Air Filter with Activated Carbon CF10735 (CP735) for Kia K900/Stinger/Telluride Hyundai Equus/Genesis/Santa Fe Genesis Electricfied G80/G70/G80/GV70
Femota$11.214.8★251 rev
EPAuto CP735 (CF10735) Cabin Air Filter Replacement for Kia Telluride Stinger K900; Hyundai Santa Fe Equus Genesis (Sedan); Genesis G80 GV80 G70 G90 GV70 Electrified G80 Fits 20092025
EPAuto$12.914.8★699 rev
Newest
by launch date
Ryvclim Engine Air Filter&Cabin Air Filter Combo Fits Kia Telluride 2020-2025/Hyundai Santa Fe 2019-2020 2.0L/2.4L (Not for Santa Fe XL)-CF10735&CA11943
ryvclim$24.0429 rev
RVgolf Engine+Cabin Air Filters Kit Fit for 2020-2025 2026 Kia Telluride 3.8L 2019-2020 Hyundai Santa Fe 2.0L 2.4L Engine Air Filter Set Automotive Accessories Replacement 971333M000 CA11943
RVgolf$27.262,399 rev
Forccord Cabin Air Filter & Engine Air Filter Kit Fit for Kia Telluride 3.8L 2020-2026 Hyundai Santa Fe 2.0L/2.4L 2019-2020 Air Filter for My Car Replace#28113A9100 WP10367 97133J5000 Car Accessories
Forccord$25.701,935 rev
CARORY Cabin Air Filter w/Activated Carbon for Kia Telluride 2020-2023 Hyundai Santa Fe 2019-2020 Genesis GV70 2022-2025 GV80 2021-2025 G70 2019-2023 G80 2017-2025 and More
Carory$9.3590 rev
SERVKITOUR Engine and Cabin Air Filter Set for Telluride (2020 2021 2022 2023 2024 2025) 3.8L for Santa Fe (2019-2020) 2.0L/2.4L Replace 28113A9100 WP10367 97133J5000
SERVKITOUR$32.2097 rev
Trending
90-day click momentumForccord Cabin Air Filter & Engine Air Filter Kit Fit for Kia Telluride 3.8L 2020-2026 Hyundai Santa Fe 2.0L/2.4L 2019-2020 Air Filter for My Car Replace#28113A9100 WP10367 97133J5000 Car Accessories
Forccord$25.704.6★
RVgolf Engine+Cabin Air Filters Kit Fit for 2020-2025 2026 Kia Telluride 3.8L 2019-2020 Hyundai Santa Fe 2.0L 2.4L Engine Air Filter Set Automotive Accessories Replacement 971333M000 CA11943
RVgolf$27.264.5★
Ryvclim Engine Air Filter&Cabin Air Filter Combo Fits Kia Telluride 2020-2025/Hyundai Santa Fe 2019-2020 2.0L/2.4L (Not for Santa Fe XL)-CF10735&CA11943
ryvclim$24.044.4★
CARORY Cabin Air Filter w/Activated Carbon for Kia Telluride 2020-2023 Hyundai Santa Fe 2019-2020 Genesis GV70 2022-2025 GV80 2021-2025 G70 2019-2023 G80 2017-2025 and More
Carory$9.354.6★
SERVKITOUR Engine and Cabin Air Filter Set for Telluride (2020 2021 2022 2023 2024 2025) 3.8L for Santa Fe (2019-2020) 2.0L/2.4L Replace 28113A9100 WP10367 97133J5000
SERVKITOUR$32.204.8★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +30.4% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent fit”
“Good quality filter”
“Excellent Product”
“Great Value”
“install - really”
“Gets the job done”
“its very easy to use right out of the box”
“the instructions were very clear”
“No more cabin smell”
“Super effective”
What buyers complain about
“Is not a perfect fit for car”
“The engine air filter does not have the lock tabs the OEM filter has”
“it did not work”
“it's not up to the quality of genuine Kia filters”
“is flimsy and collapses when I installed it”
“Does NOT fit 2020 Telluride as advertised”
“The directions are enclosed”
“glittery design garbage on this vehicle”
“does not carry a smell”
“is flimsy and collapses when I installed it”