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55

2018 toyota camry cabin air filter

Worth a look

Shows low returns (1.1%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 39Growth 68Conversion 81Competition 50Returns 93Price range 76Avg price 76Brand share 31Review moat 22Quality gap 21

Returns

Great1.1%

return rate — above 6% kills the launch gate

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.37

avg listing price — sweet spot $15–$100

Price range

Great$7.44–$39.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+48.2%

90-day search growth — must beat 0% to launch

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$198K

$198K/yr · 152K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Bad8,727.9

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

51

Top-5 brand share

87%

Open market

11%

  • Puroma33%
  • Carory21%
  • EPAuto20%
  • Bosch10%
  • SPEARHEAD3%
  • TOYOTA BOSHOKU2%
  • Open — no brand owns it (11 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$8K8%$16K12%$24K16%$32K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +48.2% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall35%

“Fit like a glove”

Quality-Overall15%

“Excellent build quality”

Value For Money13%

“Excellent value”

Filtration11%

“Good air filter”

Assembly/Installation9%

“ez to install”

Advertised Vs Actual Product5%

“Works as expected”

Efficiency3%

“Works well for a lot less”

Ease Of Use2%

“Easy to use”

Smell2%

“the smell is very subtle which is perfect”

Maintenance And Repair0%

“Great for DIY servicing”

What buyers complain about

Size-Overall17%

“Too small”

Compatibility-Overall17%

“not compatible at all”

Filtration15%

“Completely the wrong filter”

Smell10%

“Foul smell”

Advertised Vs Actual Product4%

“Inaccurate description”

Quality-Overall4%

“Junk quality, just go to the parts store”

Strength2%

“easy to break”

Value For Money2%

“Trying to save money by ordering this on Amazon ended up costing me around $50 total”

Assembly/Installation1%

“I couldnt install it”

Noise Level1%

“Too eazy”

Top return reasons

Size-Overall52%
Compatibility-Overall23%
Filtration10%
Value For Money4%
Advertised Vs Actual Product2%
Defective Material/Parts1%
Product Condition1%
Quality-Overall1%
Assembly/Installation1%
Thickness1%