2017 subaru outback wiper blades
Skip itSoft demand (-29.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.91avg listing price — sweet spot $15–$100
Price range
Incredible$20.09–$74.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad9,735.38avg incumbent reviews — the moat a new listing must climb
Market size
Bad$80K$80K/yr · 37K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 flat
Sellers
15
Top-5 brand share
87%
Open market
10%
- ZIXMMO27%
- 5 PLUS22%
- AUTOBOO21%
- Rooppa10%
- Subaru7%
- Bosch3%
- Open — no brand owns it (4 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3 Factory Wiper Blade Replacement for 2025 2024 2023 2022 2021 2020 Subaru Outback Original Equipment Windshield Window Wiper Blades Set - 26/18/16(Set of 3) Top Lock
ZIXMMO$20.244.4★11,669 rev
AUTOBOO 3-Pack Windshield Wiper Blades for Subaru Outback 2020-2025 Original Equipment Replacement 26+18 Front and 16 Rear All-Weather Performance Easy One-Click Install
AUTOBOO$21.894.4★5,969 rev
5 PLUS Silicone Windshield Wiper Blades Replacement for 2024 2023 2022 2021 2020 SUBARU Outback Wiper Blades(Set of 3) Automotive Replacement Windshield Wiper Blades-26/18/16
5 PLUS$22.704.4★3,643 rev
3 wipers Replacement for 2012-2018 Subaru Forester/2015-2019 Subaru Outback Windshield Wiper Blades Original Equipment Replacement - 26/17/14 (Set of 3) U/J HOOK
Rooppa$20.984.5★10,640 rev
Subaru 2020-2025 Outback Front & Rear Windshield Wiper Full Blade Set - SOA591B726 SOA591B718 SOA591R616 - Genuine OEM
Subaru$74.984.6★107 rev
Newest
by launch date
A-Premium 26+18+16 Windshield Wiper Blades Compatible with Subaru Outback 2020 2021 2022 2023 2024 - Front Rear Wipers Blade Set Gen2V5/RL3 Arm with Wear Indicator & Towel (Pack of 3)
A-Premium$32.3119 rev
Rain-X 820248 WeatherBeater Wiper Blades 26 and 17 Windshield Wipers (Pack of 2) Automotive Replacement Windshield Wiper Blades That Meet Or Exceed OEM Quality And Durability Standards
Rain-X$28.2366,706 rev
5 PLUS Silicone Windshield Wipers Replacement for 2015-2019 SUBARU Outback 2014-2018 SUBARU Forester Wiper Blades(Set of 3) Automotive Replacement Windshield Wiper Blades For My Car-26/17/14
5 PLUS$22.173,643 rev
5 PLUS Silicone Windshield Wiper Blades Replacement for 2024 2023 2022 2021 2020 SUBARU Outback Wiper Blades(Set of 3) Automotive Replacement Windshield Wiper Blades-26/18/16
5 PLUS$22.703,643 rev
26 18 16 Windshield Wiper Blades Replacement for Subaru Outback 2020 2021 2022 2023 2024 2025 Premium All Weather Front Rear Wipers Set - OEM Quality (Pack of 3)
WINDSMILE$20.437,916 rev
Trending
90-day click momentumA-Premium 26+18+16 Windshield Wiper Blades Compatible with Subaru Outback 2020 2021 2022 2023 2024 - Front Rear Wipers Blade Set Gen2V5/RL3 Arm with Wear Indicator & Towel (Pack of 3)
A-Premium$32.314.3★
Rain-X 820248 WeatherBeater Wiper Blades 26 and 17 Windshield Wipers (Pack of 2) Automotive Replacement Windshield Wiper Blades That Meet Or Exceed OEM Quality And Durability Standards
Rain-X$28.234.5★
5 PLUS Silicone Windshield Wipers Replacement for 2015-2019 SUBARU Outback 2014-2018 SUBARU Forester Wiper Blades(Set of 3) Automotive Replacement Windshield Wiper Blades For My Car-26/17/14
5 PLUS$22.174.4★
Subaru 2015-2019 Outback Front & Rear Windshield Wiper Full Blade Set - SOA591U526 SOA591U517 SOA591R614 - Genuine OEM
GENUINE SUBARU$60.594.4★
3 Factory Wiper Blade Replacement for 2025 2024 2023 2022 2021 2020 Subaru Outback Original Equipment Windshield Window Wiper Blades Set - 26/18/16(Set of 3) Top Lock
ZIXMMO$20.244.4★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -29.0% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Product fits perfect as described”
“fit and install perfectly with no issues”
“Excellent Product”
“Fantastic value”
“They clean perfectly”
“Product fits perfect as described”
“No noise and perfect fit”
“It was super easy”
“The wiper blades work as expected”
“Durable”
What buyers complain about
“poor quality control”
“Fell apart”
“doesnt reach across windshield”
“The front blade is too short”
“the wipers are not compatable”
“Installation nightmare”
“Pricey”
“They squeak a little bit”
“they skip like a broken record”
“In the description it said it would fit”