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51

2017 nissan rogue cabin air filter

Worth a look

Shows searches that convert (12.3% search→purchase), but a small market ($68K/yr) keeps it on the watch list.

Market size 17Growth 69Conversion 95Competition 30Returns 88Price range 55Avg price 76Brand share 58Review moat 24Quality gap 21

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.3%

return rate — above 6% kills the launch gate

Avg price

Great$15.41

avg listing price — sweet spot $15–$100

Growth

Good+50.3%

90-day search growth — must beat 0% to launch

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Price range

Good$7.04–$24.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,603.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$68K

$68K/yr · 36K searches

Competition

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

21

Top-5 brand share

70%

Open market

24%

  • ECOGARD35%
  • Carory15%
  • Bosch8%
  • kurimup6%
  • SPEARHEAD6%
  • COCOAUTO5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$14K30%$20K40%$27K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +50.3% search growth over the last 90 days.
1K600Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Fits great”

Value For Money17%

“Good Value”

Quality-Overall15%

“Excellent quality”

Filtration15%

“Decent quality filters”

Assembly/Installation11%

“they will also install it”

Ease Of Use4%

“quick and easy”

Durability2%

“Seems to be durable”

Smell1%

“No more odors when replaced”

Material Quality1%

“so I appreciated having this proper plastic tool”

Advertised Vs Actual Product1%

“Worked as advertised”

What buyers complain about

Size-Overall13%

“amazon says it wont fit”

Smell13%

“Foul smell”

Filtration8%

“My cabin filter was gross”

Assembly/Installation5%

“Its a little awkward to install”

Thickness4%

“too thick to fit in the opening”

Compatibility-Overall4%

“doesn't fit for a 2017 Nissan Sentra as advertised, Giuseppe”

Ease Of Use4%

“Not the easiest thing to replace”

Strength2%

“lot firmer than the factory flimsy one”

Flexibility2%

“the material it use is not that flexible at all”

Material Quality2%

“Didnt research the quality of material”

Top return reasons

Size-Overall62%
Compatibility-Overall18%
Filtration8%
Value For Money4%
Advertised Vs Actual Product2%
Assembly/Installation2%
Thickness1%
Product Condition1%
Quality-Overall1%
Flexibility0%