2016 toyota corolla cabin air filter
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 6% kills the launch gate
Growth
Good+45.2%90-day search growth — must beat 0% to launch
Avg price
Good$13.31avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$7.44–$19.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,807.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$53K$53K/yr · 25K searches
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
28
Top-5 brand share
78%
Open market
17%
- Carory26%
- Puroma18%
- EPAuto15%
- kurimup11%
- Bosch8%
- VASHEN5%
- Open — no brand owns it (8 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CARORY Cabin Air Filter w/Activated Carbon for Toyota Camry Corolla RAV4 Highlander Lexus RX350 NX300 GX460 Subaru Legacy Outback Jaguar F-Pace Land Rover Discovery Range Rover and More
Carory$7.444.7★769 rev
Puroma Cabin Air Filter with Activated Carbon Compatible with CP285 CF10285 Toyota Camry RAV4 Highlander Corolla Sienna Tundra Prius 4Runner Subaru Outback Lexus Scion Land Rover Jaguar
Puroma$9.574.7★14,397 rev
EPAuto CP285 (CF10285) Premium Cabin Air Filter includes Activated Carbon
EPAuto$11.594.7★44,453 rev
KURIMUP Cabin Air Filter Replacement for CP285 CF10285 Toyota Lexus Scion Camry Corolla Tundra Highlander Prius Vehicle Premium Cabin filter with Activated Carbon(1 pack)
kurimup$8.904.8★1,723 rev
BOSCH 6055C HEPA Cabin Air Filter - Compatible with Select Lexus ES GS GX IS LS RX; Subaru Legacy Outback; Toyota 4Runner Camry Corolla Highlander Prius RAV4 Sequoia Sienna Tundra + More
Bosch$16.804.6★6,789 rev
Newest
by launch date
VASHEN CF10285 Cabin Air Filter for Toyota Camry 2007-2017 Corolla 2009-2019 RAV4 2006-2018 4Runner 2010-2024 Prius Highlander Avalon Sienna Tacoma Lexus Low Restriction Airflow
VASHEN$9.5449 rev
Kootek Cabin Air Filter with Activated Carbon Fits CP285 CF10285 Compatible with Toyota Camry Sienna Subaru Outback Scion Tundra 4Runner RAV4 Corolla Highlander Jaguar Lexus
Kootek$8.094,124 rev
Toyota Boshoku (TB) Cabin Air Filter Engineered as Direct Replacement of 87139-52020 Fits 2009-2019 Toyota Corolla 1.8L GAS; 2009-2018 RAV4 2.5L GAS; 2010-2017 Camry 2.5L GAS
TOYOTA BOSHOKU$18.266 rev
CARORY 2 Pack Cabin Air Filter w/Activated Carbon for Toyota Camry Corolla RAV4 Highlander Lexus RX350 NX300 GX460 Subaru Legacy Outback Jaguar F-Pace Land Rover Discovery and More
Carory$11.996,393 rev
RVgolf Engine+Cabin Air Filters Fit for 2009-2019 Corolla 2009-2014 Matrix 2007-2018 Yaris 2008-2014 Scion xD 2009-2010 Vibe Engine Air Filter Replacement Accessories CF10285 CA10190
RVgolf$19.082,399 rev
Trending
90-day click momentumToyota Boshoku (TB) Cabin Air Filter Engineered as Direct Replacement of 87139-52020 Fits 2009-2019 Toyota Corolla 1.8L GAS; 2009-2018 RAV4 2.5L GAS; 2010-2017 Camry 2.5L GAS
TOYOTA BOSHOKU$18.265.0★
VASHEN CF10285 Cabin Air Filter for Toyota Camry 2007-2017 Corolla 2009-2019 RAV4 2006-2018 4Runner 2010-2024 Prius Highlander Avalon Sienna Tacoma Lexus Low Restriction Airflow
VASHEN$9.544.6★
CARORY 2 Pack Cabin Air Filter w/Activated Carbon for Toyota Camry Corolla RAV4 Highlander Lexus RX350 NX300 GX460 Subaru Legacy Outback Jaguar F-Pace Land Rover Discovery and More
Carory$11.994.7★
RVgolf Engine+Cabin Air Filters Fit for 2009-2019 Corolla 2009-2014 Matrix 2007-2018 Yaris 2008-2014 Scion xD 2009-2010 Vibe Engine Air Filter Replacement Accessories CF10285 CA10190
RVgolf$19.084.5★
CARORY Cabin Air Filter w/Activated Carbon for Toyota Camry Corolla RAV4 Highlander Lexus RX350 NX300 GX460 Subaru Legacy Outback Jaguar F-Pace Land Rover Discovery Range Rover and More
Carory$7.444.7★
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — +45.2% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“OEM fit”
“they seem well made”
“Excellent value”
“Good air filter”
“ez to install”
“Works as it should”
“Works well for a lot less”
“Easy to use”
“Has a nice smell to it”
“an easy fix to keep your car's HVAC running well”
What buyers complain about
“not compatible at all”
“Doesn't Fit”
“No good filter”
“It smells like dirt & really bad”
“cheap and not good quality air filters”
“Does not fit as advertised”
“Flimsy, very cheaply made with prop65 cancer warning”
“No instructions”
“It didnt perform as well as I hoped in controlling odors”
“this thing is so dense it's putting serious strain on the HVAC system”